Can you trust big data? The world would be a lot different right now if companies, schools, and the government didn’t collect data and personal information on people. Big data is invading our privacy, but it is helping to improve our lives with convenience, safety, and knowledge. This essay will show you that, even though privacy is important, giving away data can improve our lives because it can help create new innovations and products and help companies, help people and save lives, and increase our knowledge.
Though privacy is important, giving away data can improve our lives because it can be used to create new innovations and products and help companies. For example, according to “The Pros and Cons of when Big Data Internet Takes Over” by Nexus-net, big data can be used to help businesses learn what others think of their product and what the demand of your market is. Which will lead to innovation of new products that would fit into the demand of the market. “One of the most intriguing benefits of Big Data is its potential use in the research and development for new products of new services. Big data helps businesses in gaining an insight of how others perceive their products or identify the demand of your market.” (Unknown Date). This means that Big data can help the innovation of new products, which is a good thing because new products help growth and development of markets, new products can widen up markets, also increase sales. Another good thing about new products is that it helps change in market and technology, the reason the market in the past is different from what it is today is because new products keep on getting produced, and products get more and more advanced and things people never thought of were created.
Also, another example that big data can help create new innovations and products and help companies is that, according to “10 Companies that are using big data”, by Eleanor O’Neill, many companies use big data to their advantage to attract users. Companies collect data on their users and use it to their advantage; gaining insight on what your target market is, and they can improve performance based on your data. 2 examples of companies that use big data to their advantage is Amazon and Starbucks. Amazon collects the names, addresses, payments and search histories of their customers, they use this for advertising algorithms and to improve customer relations! Starbucks uses big data to determine the best potential success of a new Starbucks store location. They use information on location, traffic, area demographic and customer behavior. “Companies can use big data to their advantage; automating processes, gaining insight into their target market and improving overall performance using the feedback readily available. Amazon, the online retail giant has access to names, addresses, payments and search histories of their customers. This helps advertising algorithms, and customer relations. Starbucks uses big data to determine potential success of a new location, taking information on location, traffic, area demographic and customer behaviour into account”. (2016) This means that many companies are already using big data to sell products, and as mentioned before is a good thing because it also helps these companies keep working and to not get shut down. New innovations of products are one reason why giving away data can improve our lives, get ready for more.
Though privacy is important giving away data can improve our lives because it can save lives and help people. For example, according to “Episode 804: Your Cell Phone’s A Snitch”, by Ailsa Chang, A spreadsheets including where Carpenter’s (a suspect) cell phone was at the beginning and end of every call for four months. The police didn’t even need a warrant. “Police asked Carpenter’s cell phone carrier to turn over 200 spreadsheets detailing where his phone was at the beginning and end of every call for four months straight. They didn’t even need a warrant. That’s how it works. Each major cell phone carrier gets tens of thousands of requests like this one from law enforcement every year.” (2017). This means that data can be used to find criminals, terrorists and other wanted people. While people think, it is uncomfortable to have a “spy” in their pockets, there is no harm towards you. If your cell phone carrier and the police learned about your call histories and call details, if you have done nothing illegal, they wouldn’t care.
Another example is that, according to “China: “the world’s biggest camera surveillance network” by BBC news, China is using surveillance cameras everywhere to get data about people they see (height, who they meet up with, family members, hobbies), they only collect and store data on someone when they need help or is suspected for a crime, other than that, you do not have to worry about your information being stored and kept. “If you have nothing to hide, you have nothing to fear.” (2017). This means that no matter what you do, if it isn’t illegal, you won’t get in trouble. This giant surveillance camera network could be used to find criminals, terrorists, and even missing people. They just need to gather enough information on the suspects and the situation. Everyone has a reason for discomfort, it is weird having a camera watch your every move but think of all the good it could do. Also, if you have done nothing wrong and you have nothing to hide, the police wouldn’t care.
Though privacy is important, giving away data can improve our lives because increases our knowledge. For example, according to “Four Ways Big Data Will Revolutionize Education” by Mark van Rijmenam, we can use big data to help students learn things better at school. Every student leaves a learning data trail, we can monitor every action of a student; how long they take to answer a certain question, what sources they used to research, which questions they skipped, how much research they did, and what tips works best for a student. Big data can also help create groups of students who can work well together and produce good results. “It is possible to monitor every action of the students. How long they take to answer a question, which sources they use, which questions they skipped, how much research was done, what the relation is to other questions answered, which tips work best for which student etc. Answers to questions can be checked instantly and automatically (except for essays perhaps) give instant feedback to students.” (2013). This means that we can use big data to teach students better and have better education. Big data can help schools have better education, they can analyze students and put them in an environment where they can learn and produce their best work.
Another example is that, according to “The Pros and Cons of When Big Data Internet Takes Over” by Nexus-net, big data can be used in research and development of new products. Big data tell businesses what their buyers like and are interested in. “One of the most intriguing benefits of Big Data is its potential use in the research and development for new products of new services.” They say that, “Big data helps businesses in gaining an insight of how others perceive their products or identify the demand of your market and as well as to adapting or making new marketing strategy that will most likely lead to innovation of new products and strategy that will fit to the market environment.” (Unknown date). This means that big data helps develop new products which also means new research, if a company has an idea of a product that the current technologies cannot make, scientists might investigate and find out new things on the path of trying to research and create the product. So, giving away data and companies collecting data can increase our knowledge because of new education techniques and new research.
Of course, giving away data and having your device track your every move makes people uncomfortable, but you can trust big data because according to Edward Snowden, if you don’t do something illegal or wrong, you don’t have to worry about your data being tracked, “If you have nothing to hide, you have nothing to fear.” In summary, giving data can improve our lives, because giving away data can help new innovations of products, catch criminals and terrorists, find missing people, and revolutionize learning and research. Big data can make a different world; a better world.
“The Pros and Cons When Big Data Internet Takes Over.” Nexus-Net, 29 Jan. 2018, nexus-net.info/pros-cons-big-data-internet-takes/.
O’Neill, Eleanor. “10 Companies Using Big Data | CA Today | News | ICAS.” Effective Intercultural Communication | Mentoring Resources | ICAS, 23 Sept. 2016, www.icas.com/ca-today-news/10-companies-using-big-data.
Chang, Ailsa. “Episode 804: Your Cell Phone’s A Snitch.” NPR, NPR, 8 Nov. 2017, www.npr.org/sections/money/2017/11/08/562888974/episode-804-your-cell-phones-a-snitch.
Bbcnews, director. YouTube. YouTube, YouTube, 25 Dec. 2017, www.youtube.com/watch?v=pNf4-d6fDoY&t=101s.
“Four Ways Big Data Will Revolutionize Education.” Datafloq – Connecting Data and People, datafloq.com/read/big-data-will-revolutionize-learning/206.