Bigger the Data the Better
By: Cara Zhang
Will big data takeover? Will big data ruin your life? What will happen to your privacy in the next 10 years? Big data has been storing your private information and selling them to big companies that will use them. However, you can’t deny that the only reason big data is here is because of us. Although we caused this to happen, but big data can help us learn the ability to control it. Our ability to control the use of big data can improve our lives. Big data has facial recognition which is helpful, it can help police catch criminals, and help us get the things we want easier with no stress.
One reason why our ability to control big data is very important is because having the ability to use facial recognition is very helpful. First, having security cameras around us can keep us safe. Of course, you might think having security cameras around can take away our privacy. However, if you think about using the footages that is caught on a camera, the police can use the wonderful facial recognition to catch the faces and find the person’s identity. This is all due to big data. According to Kenneth Cukier from “Big Data is better Data,” data can produce a lot of information without taking up a lot of space, “We could do a lot more with larger sets of data than smaller amounts” (2014). That means big data can store a lot of data and use those data in the future generations for the safety of the society. Although you might think “won’t scanning our faces be dangerous to our privacy?” However, you might want to think about how your life might be in danger when there is a criminal on the same street with you. The only reason why security cameras is around is because as soon as a suspect is caught the police department will immediately go and arrest that person.
Second, it is also the same for the safety of our house. Feeling safe in your house is so important that just placing a security camera in your house can solve everything. It’s also the same for the police. The cameras can catch everything in your house, and if a burglar or anyone breaks into your house the cameras can catch their faces. Once the house owners find out, same for the police, they can directly send the footage to the police and they can find their identity and soon track them down. Another thing that has something to do with theft is carjackers. Carjackers has been stealing cars from a lot of people. However, according to “Big Data is better Data” by Kenneth Cukier. Tokyo has been inventing something that can prevent that, “Researchers in Tokyo are using it as a potential anti-theft device in cars” (2014). This means that by scanning the face of the person in the car, the machine can determine if the person driving is the car’s owner. Therefore, having we can control the use of Big Data and use it to help people from theft.
The third reason is that by controlling Big Data and using it wisely can help people do everyday things easier. Imagine yourself wondering around the store trying to find something for your birthday, not knowing what to get. Suddenly you walked by a machine that can tell you what to get. How did this get made? Big Data! The machine collects data from people and uses them to program ideas. You might think, “but isn’t it stealing away your private information?” No need to worry because from China: “the world’s biggest camera surveillance network” by BBC News the police are only collecting the information for safe keeping, they won’t use it if they don’t need to “when they don’t need help, we won’t gather their data and it remains only in our data base” (2017). Also Collecting the data of people’s interests isn’t always a bad thing. According to the “Next-Level Surveillance: China Embraces Facial Recognition” by Josh Chin you can now get recommendations by scanning your face, “the company displays a system that serves up advertisement based on a person’s age and gender” (2017). This means that the community can enjoy their life and won’t have to worry about a whole lot about their needs, because big data can do all of that!
Another example would be jobs, jobs can be so stressful. You must worry about what time you go to work where you’ll go eat and your relationship with your coworker. STRESSFUL! Although, jobs can be hard, but no need to worry because big data has everything covered. Based on “Big Data” by Privacy International when people know more about each other we can communicate more and do our jobs easier, “Jobs become easier if everybody knows about everybody else” (2015). This means the stress you get from your jobs can be all resolved by big data. In conclusion, by using big data people now can do their everyday things with not a lot of stress. In conclusion, having big data around can reduce the everyday stress that you have.
In conclusion, our ability to control the use of big data can improve our lives. Big data has facial recognition which is helpful, it can help police catch criminals, and help us get the things we want easier with no stress. You might think, “even if big data is helpful but it also interrupts our privacy and takes all our private information what will happen then?” Big data is only storing our information for our society’s safety. If you can think that big data is using all its knowledge to hunt and find dangerous people to protect our lives, giving up a little bit of privacy isn’t so bad. That’s why some taxi cars have security cameras and microphones inside to make sure you and the driver is safe. Therefore, big data is important. Just like what Alan Kay said, “The best way to predict the future is to invent it.”
Ted Ed Big Data – Tim Smith https://www.youtube.com/watch?v=j-0cUmUyb-Y May 3, 2013
Ted Ed Kenneth Cukier: Big Data is better data https://www.youtube.com/watch?v=8pHzROP1D-w Sep 23, 2014
Privacy International Big Data | Privacy International https://www.youtube.com/wtach?v=HOoKhnvoYkU May 12, 2015
BBC News China: “the world’s biggest camera surveillance network” – BBC News https://www.youtube.com/watch?v=pNf4-d6DoY Dec 25, 2017
Wall Street Journal Next-Level Surveillance: China Embrace Facial Recognition https://www.youtube.com/watch?v=Fq1SEqNT-7c Jun 27, 2017