Picture a place, where criminals are always robbing, it doesn’t matter if it’s the bank or a house, the police never catches them, the criminal just run off before the police even get to the. That is what the world would look like right now if big data does not exist. That is because big data can help improve the world, by having us use less work to do something, not always needing to depend on someone else, and big data would also make the world a much safer place for us.
One reason that Big Data can improve the world is because with less work you could find what you need. For example, according to the article “This Is How Facebook Uses Your Data for Ad Targeting” written by Kurt Wagner, they do not sell your data, but will use your data to give you ads they think you’ll enjoy, “but it does sell access to you, or more specifically, access to your News Feed, and uses that data to show you specific ads it thinks you’re likely to enjoy or click on.” Not only does this article explain how ad that pop up is the ad that could possibly be the thing you’re looking for and just like that with so little work you could find the things you need. Another article “The Price of Google’s New Convenience? Your Data” written by Nitasha PTiku, a google worker told the crowd about the new app, “what’s cool is that I didn’t have to tell the app that I follow politics, love to bike, or want information about the Bay Area, it works right out of the box,” – Trystan Upstill, just like Mr. Upstill said you don’t need to tell it, you don’t need to use any effort, because of data the app collected, you don’t need to tell the app.
Big data can improve the world not just because you can use less work, but also because you don’t need to depend on another person for everything. For instance, in the article “The Price of Google’s New Conveniences? Your Data” written by Nitasha Tiku. Vice president Jen Fitzpatrick was introducing a new restaurant recommendation that automatically pop up in Google Maps, “With zero work, [Google] Maps is giving me ideas to kick me out of my rut and inspire me to try something new.” Therefore, having google maps you don’t need another person to help you find good restaurants, according to all the data of the places you’ve been and the places other people go, google map should know the new restaurant that you might like. In addition to that, Kenneth Cukier in his speech “Big Data is Better Data” he mentioned that with data you could have self-driving cars and online chess and even more, because with data the computer can do self-learning, and with all those new tools you won’t always need to depend on another person. In his speech, he was talking about Arthur Samuel and how he was programing the computer so he could play chess with the computer, but he keeps on winning because he was programing it and teaching the computer the things he knew, except the computer didn’t know strategy, but when he used data the computer won, “Arthur Samuel leaves the computer to play itself. It plays itself, it collects more data, it collects more data, it increases the accuracy of its prediction.” And so, when Arthur Samuel went back to the computer to play the computer, he loses. Therefore, having data you won’t need to depend on another person for everything.
The most important way big data can help improve the world is that big data can make the world a much safer place. For example, in the video “Next level of surveillance: China embraces facial recognition” published by Wall Street Journal, the product manager of Tencent, Wang Ying said “Not only does it (big data) track criminals, but it also helps find missing people. So, it is good for the society” Finding Missing people and tracking down criminals can make the world a much safer place, because when you track down a criminal you can stop them before something bad happens, and when you can find the missing people you can make sure they are safe and not lost in the middle of nowhere. Not only does that video explain about how big data makes the world a much safer place but another speech “Big Data is Better Data” by Kenneth Cukier talked about a way big data could help the world. In his speech, he talked about how he could collect the data on how a person sits and could know when the person is tired in a car, which can create an accident, and because it might be dangerous the car can send a signal to the driver and the driver would pay more attention to the road. “The car senses that the person slumps into that position, automatically knows, hey, send in internal alarm, that would vibrate the steering wheel, honk inside to say, ‘hey, wake up, pay more attention to the road.’” This can make the world a safer place because it would reduce the chances of an accident. Therefore, having big data could help the world be a much safer place.
Big data might not always be safe, because the data the computer collected is on an electronic, and like all electronic it could be hacked. And if someone hacked and got your data it could be very dangerous, because when you give in a little bit of data a person or a computer can find out so much more. However according to “Next-level Surveillance: China Embraces Facial Recognition” published by Wall Street Journal, the machine can tell whether it’s a hacker or a person, “when our system first go on line, we do suffer from a huge volume of hacks. But, by collecting sufficient hack data, I think the machine can tell whether it is a hack behavior or it is a true person.” – Li Xu, sensetime COE. Therefore, Big Data has improved the world in many ways, for instance, with less work you could find what you need, not everything you do needs another person to help you, and making the world a safer place. And so, let’s start brightening the future with big data.