Would the reader kill the goose that lays the golden egg just because of that it takes too many risks? Nowadays, people are arguing that we should not give away our personal information because some companies might use our data to make money. However, companies are using our data to make better products, and the government is using people’s data to find some people. This essay argues that the proper use of big data will make our lives better because we can detect people, investigate the market condition, and predict traffic to improve emergency response.
One reason that proper use of Big Data can make our world better because we can use big data to find criminals and missing people with big data. According to “Episode 804: Your Cell Phone is a Snitch” by Ailsa Chang, on 2010, an armed man robbed the smartphone shop, “By the time Timothy Carpenter is facing robbery charges, the FBI already has a trove of data on him … They could tell whThe Goose that Lays the Golden Egg CoverageThe Goose that Lays the Golden Egg Cover he went and when which, Sundays he skipped out on the church, and which nights he decided to sleep somewhere other than his own house.” As the reader can read the article, the reader can notice that by using the data, we can arrest the criminals, and we could also find the missing people. Reading from “Mom talk,” it proves that pre-registering child’s finger will help a lot: “It used to take an average of 94 hours to find a missing child, but since the fingerprint registration system, they say we can find it within an hour on average.”
Big data can help people by developing new products that people would like by analyzing the market conditions. According to “New gen apps: 5 Benefits: Competitive Advantages of Big Data in Business” by New gen apps, companies can have many benefits, “by analyzing customers’ purchasing behaviors, a company can find out the products that are sold the most and produce products according to this trend. By this, it can get ahead of its competitors.” Big data can help the companies to reduce risks when they design new products by analyzing economy condition and what people want. As reported by “Understanding Impact of Big Data on Businesses” by Cormac Reynolds, big data has a magnificent impact on businesses, “By identifying shopping trends for each of their customers, today’s retailers can predict what types of products people may be interested in purchasing.” As the reader can read, by using the big data, our economy could be better and improved, which tells us that big data is very helpful.
Lastly, people can predict weather and traffics by using big data. As stated in “Work Bank Data Innovation for the SDGs” by World Bank, “We (World Bank) are supporting the Philippines to work with local governments to use GPS location data from taxis to reduce traffic congestion and improve key services like emergency response.” By using the big data, people can reduce traffic and response to emergency situations much better. To the degree that “Big Data and Weather Forecasting” by Alan Anderson, David Semmelroth, after the development of the ability to gather data and process “have greatly enhanced the ability of weather forecasters to pinpoint the timing and severity of hurricanes, floods, snowstorms, and other weather events.” By using the big data, we can predict and prepare for traffic and weather, which can help to response emergency better and prepare for the weather events.
Big data is not harmful when people use it correctly, and more pros are using big data than cons. It is true that some companies had been using customers’ data to make money, and those data was being used to make some advertisements. However, we also need to acknowledge that big data is helping people. First, by using big data, polices are now able to find the criminals and missing people faster. Nowadays, by pre-registering a child’s fingerprint, polices can find a missing child in less than 1 hour. Secondly, by analyzing market condition companies can develop new products that consumers want. Third, people are now able to predict weather and prepare for traffic using the big data, which can improve emergency response. People should not kill the goose that lays a golden egg just because of the reason that it takes to many risks. Rather than just not using the big data, it is much better to use it and protect the reader’s essential data from the companies and think before agreeing to the use of personal information.