Mandarin Oriental Notes: Dame Helen Mirren

– Mandarin Oriental logo in the celebrity’s name

– Classic, vintage, traditional style background

– the blue clothing contrast to the yellow flower in the background, color visual impact

– change of camera angle–constantly capturing the audience’s attention

– Body figure leaning forward, create direct communication with the audience

– Smiled when she said: ”I’m a fan of Mandarin Oriental Hotel”—happy emotional association

– (5 seconds) long pauses in showing hotel logo

– formal dressing

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