Category: Graphic Design

Food Truck Project

For our final graphic design project, we were asked to design the graphics and branding material for a client’s mobile catering business

*this presentation is inspired by Ono Food Co.

Ice cream is a popular summer treat, but it being a sandwich makes it unique. The food product alone would allow the business to stand out amongst others. My target audience is teens at summer festivals in LA.

 

Design Concept

I opted for a caravan truck opposed to a traditional food truck because the business is created for festivals, where efficient mobility is not the focus. The primary emphasis is on design, inspired by sunny California.

The white, wood, and pastel color scheme is a long-time social trend; it combines simplicity with playfulness. The sprinkle pattern on the backside serves as a backdrop and a photo area, allowing customers to take quick snaps. The design concept captures the social media-saturated LA while appealing to the aesthetics of a teen demographic.

For the logo, I opted for a doodle style with an image referencing to the Classic Combo. I wanted the logo to capture the customizable experience, given the variety of flavors and toppings.

As for the products, I chose a business card which has the same sprinkle pattern as the caravan, an easel menu which reinforces the artistic vibe of the logo, and a simple open-lid box packaging.

My design process began with finding food truck graphics on Pinterest for inspiration; I was immediately drawn to the white and rustic style. I learned that this colorway is commonly seen on Instagram feeds, which led to developing my target audience and food product. I sketched ideas and planned my color scheme, spending the most time on the logo. It plays an important role in tying all the products and caravan graphics together.

Here are images of my first vs. final logo and truck design

 

Reflection

I had a lot of fun doing this project and designing with a marketing purpose in mind. One of my criteria was to create a design that would appeal to the target audience. I think I achieved this by using the white, wood, and pastel color social trend. I also like my idea of making the backside a photo area, which worked well in showing LA’s social media culture. Next time, instead of a business card, I would create a product that directly relates to the venue.

Typography Booklet

In this typography unit, we explored a typeface and its ‘personality’; the font I worked with was Cooper Black. We began with researching the history and how/where it is used. We transferred the information onto a poster and created corresponding graphics; below are my drafts from this process.

 

 

I was testing different color combinations to resemble the style from the 1900s. Cooper Black was designed in 1921 and “represents the 1970’s,” so I thought color was one way to show its ‘personality.’

 

 

For the illustration component, I wanted to showcase the typeface’s boldness and contrast. I was going to a more modern and simplistic style, so I used an orange-tinted red and blue. This differs from the style of the poster, but the colors help tie them back together.

 

 

1. What is typography, and why is it important for all designers to understand?

Typography is the technique of arranging type to make written text legible and appealing. The text is displayed in a way to reach a specific purpose, whether it is to advertise or inform.

 

2. What is the most useful or interesting thing you learned about typography during this unit?

I learned that different typefaces play different roles, and sticking to those roles can help enhance its features and ‘personality.’

 

3. What do you think you need to learn more about?

I think I need to learn more about how these typefaces and design principles are executed in different contexts and what makes them successful.

Unit 2: Drawing Folio

In this unit, we practiced observational and visualization drawing.

Observational drawing is useful for the define and enquire phase of the design process because it allows you to gather and illustrate initial ideas and prepare them for further development.

We practiced observational drawings using two methods. The first was fast sketching, where we had 10-20 seconds to sketch each object. In the second activity, we familiarized ourselves with pen, pencil, and color pencil to draw glassware, silverware, and fruits.

 

The biggest challenge with visualization drawing is translating the image from your head onto paper because it’s difficult to create an exact replica.
For the visualization part of the unit, we sketched and finalized our ideas on logos for ISB’s 40th anniversary.

Designer Persona


When creating this vector portrait, I began with an outline using the pen tool to create round edges, separating the hair, skin, and facial features into different layers. The most challenging part was deciding on which details to include. Over time, I was able to let go of the need to capture every detail or creating smooth color transitions. Instead, I forced myself to use larger shapes and increased the color contrast to create dimension. I also see an improvement in making clean, round lines.

My poster reflects my aesthetic, where I like to have a mixture of realistic and ‘imaginative’ aspects. Ariev Soeharto was my inspiration for this poster; I incorporated his graphic style for the figure, using minimal shading and curved lines. In his artwork, Soeharto tends to have a playful and freeform background, so I added an abstract blob of pink and used a bubble font.

 

What do you think graphic design is?

A means of communication through visuals that is targeted towards a chosen audience.

 

What skills do you hope to learn?

design layout, content for specific types of graphic design, editing images.

 

What is the best thing you ever made?

a human sized wave prop for the swim team.

 

What do you want to make?

brand logos or ads.

 

What strengths do you have that you can bring to your learning in this course?

I’m in art hl so hopefully what I’ve learned from there and my drawing skills will help me in this course.

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