Propaganda almost always serves to rile up the society towards a common goal. And one of the most common goals societies have strived for is increased production. This understanding was the sole inspiration for this poster.
The first goal of this poster is to portray industrial labour as a positive, healthy activity. Brightness and contrast was turned up to the max which conveys a sense of warmth. Warm colours, especially yellow is highlighted as these colours symbolize youth, enthusiasm and other emotions that might stimulate appeal towards “production”. The second goal is to disprove the common notion that production isn’t “fun”. The thumbs up and smiling worker in the central focus of this poster enhances the positivity towards menial labour.