In this unit, we practiced the process and logo design techniques to create a business’s brand identity.
Students were given four design brief options for the project: a yoga studio, a food truck, a DJ, or any self-chosen idea. I found the DJ prompt really interesting as most DJ logos are text-based, with not many illustrations. I thought it would be the easiest choice for me, who’s never designed a logo before. The DJ prompt was also the most artistic and expressive theme out of the three given choices. Through this project, I want to practice my creativity with fonts and text styles and develop a successful logo.
STEP 1: Finding Inspirations
I first created a Padlet to record my design process. The first step of my logo design is looking for inspiration. I decided to go on Pinterest and search for some existing DJ logos. I found a collage of famous DJ logos and realized that many logos are either constructed of lines and simplistic geometric shapes or printed in creative typography.
The client for my logo design brief has kindly provided a short description of his creative background and audience. Through this, I learned that the majority of his audience group are young males. The music genre the client creates is electronic dance, hard house, and trance music. The logo should also communicate an upbeat, energetic, and fun mood to the audience.
To design a logo that can successfully convey the keywords, we must first understand the visual elements that can trigger certain emotions. I found the theme of the DJ’s logo to be similar to the Tik Tok logo. I generally analyzed the design elements utilizes in the Tik Tok logo to help me produce a general idea of where to focus on for my logo.
STEP 2: Generating Ideas
I began drawing ideas on a piece of paper. I first explored text logos by reconstructing the letters in the client’s name and arranging them in different heights and positions. I experimented with a range of fonts and arrangement styles but felt that letters on their own weren’t expressive enough for the keywords. Hence, I began incorporating illustrations into my design. I incorporated icons such as emojis and hand gestures, which are often correlated with “fun,” and music notes and speakers, which are often correlated with “upbeat” themes. After adding graphic elements, I felt more confident about my designs and circled some of my favorites in red.
During one class, our teacher, Mr. Griffin, invited the DJ to class. After showing him my designs, he shared with me some photos of him with his friends. Seeing his photos, I had a better understanding of his outgoing and energetic personality. I realized the importance of the client’s personality/identity in the logo and decided to revise my design ideas. I ended up with the “face design” in the second design idea post, which is also the client’s favorite design.
STEP 3: Refine
I drew the “face design” in procreate and exaggerated the hairstyle of the character to better portray the energetic and fun theme. The circles in the position of the character’s ear symbolize the shape of a headphone as well as the markings on a phonograph record. The jawline protrudes into the circles, symbolizing the record player needle. The waves in the character’s hair spell out the DJ’s name: ITZME.
I then inserted the iPad drawing into adobe illustrator and converted the illustration into a vector using the image trace tool.
I began working on the text portion of the logo design. I revisited my text-based logos from the first page my design idea sketches. During the process, I was overwhelmed by the possibilities of merging the letters in ways to show creativity that I neglected the legibility of my design. At the end, I decided to keep the texts true to their original design and simply attached them together through lines.
STEP 4: Presentation
In the design brief, the DJ specified the use for his logo: Soundcloud account, stickers, and t-shirt. I was unable to find any Soundcloud account mockups, but Mr. Griffin has kindly provided the class with example mockup files for our logo. I created a total of three mockups for my logo using adobe photoshop.
Overall, I’m really happy with my FIRST logo design. I learned a lot about incorporating design elements and principles through this project. Although I was really scared of “failing” this project or creating a logo that I don’t like, I overcame that fear with practice and the encouragement from my teacher as well as the DJ himself. I was able to successfully design a logo that meets my client’s requirement and present the logo through mockup photos. One that I could improve on is the design of the text logo and the legibility of my graphic logo. The texts embedded in the graphics are still challenging to read. With more practice, I believe I could separate the letters into individual “stands of hair” to make the logo more legible. The text logo isn’t the most satisfying design I could have made. But I’m still learning how to use adobe illustrator and doesn’t feel the most comfortable with all of the design tools.
- Elements and principles of design are the fundamental building blocks of design used to create any successful design.
- In this (small) unit, we explored the design elements and principles in graphic design. Upon discussing each term and their definitions, we collected examples for each principle and element. Students were then assigned each with an element or principle of design and were asked to create a bookmark that demonstrates its description.
- I was assigned with the design principle — texture. Texture is often used to describe a tactile surface: how will a surface feel when you touch it. In my bookmark designs, I imitate the shiny metalic texture in the first design. The second design is a colored version of the first design. The combination of pink and yellow creates an iridescent effect the represents a reflective surface.
The wearable project asks students to design a wearable product that is beneficial to people during the COVID-19 pandemic. Throughout this unit, I came up with a total of 16 designs promoting “anti-infection” goals such as social distancing, sanitization, and temperature testing for different targeted audiences. Eventually, I chose Mr.CleanMouth, a shoulder bag design for children, as my final design.
(first idea sketch for Mr. CleanMouth)
After deciding on my final design, I began developing my idea and creating a prototype of Mr. CleanMouth with scrap fabric. Because Mr. CleanMouth is a shoulder bag created for children, I decided to create the product using soft, stretchy fabric and fill Mr. CleanMouth’s dinosaur-shaped body with synthetic fiber. I cut up some old socks I found at home and hand sewed the pieces together. I don’t have a lot of experience with sewing and constructing with fabrics, hence my prototype was quite flimsy and incomplete. In the end, I only created the mouth area of the shoulder bag.
(Prototype of the shoulder bag, created from old socks)
After “failing” the attempt at making a physical prototype of my product design, I decided to go back to the drawing board and create a fabric pattern for the “stuffed animal” part of the shoulder bag. By examining the design from different sides and analyzing the structure of stuffed animals from reference photos, I came up with a “direction” of Mr. CleanMouth’s fabric patterns.
(Fabric pattern for Mr. CleanMouth)
After drawing out the fabric patterns for Mr. CleanMouth, I’ve gained a better understanding of my product as a 3D object. Hence, I began working on presenting my product by illustrating my design digitally. Using the skills developed from the face tracing assignment, I used the pen tool to illustrate the design of Mr. CleanMouth on Adobe Illustrator. I created an open-mouthed illustration for Mr. CleanMouth to show how the shoulder bag can be used.
(digital illustration of Mr. CleanMouth using the pen tool in Adobe Illustrator)
Here is the final presentation poster for Mr. CleanMouth:
Throughout this project, I’ve gained a lot more experience with design development and refinement. I can successfully create a design that is beneficial and appropriate to a target audience. Considering the limitation of materials due to the coronavirus pandemic as well as my lack of sewing skills, I was not able to produce a full prototype for my product. If possible, I could have cut up a stuffed animal and modified it to resemble my design idea.
I think I did a good job of incorporating ideas and executing them into the lamp design. The concept of my design was supported by visual elements. The design is creative, realistic, and convenient. If possible, I could create a physical prototype of my lamp with clay. I have had plenty of experience with clay in the past. It is a very flexible material that will allow a broad variety of possibilities. However, clay is not a translucent material. This means that in order to create a more accurate model of my design, I will have to learn more about acrylic and plastic materials and how to “mold” the material into a designated shape or design.
A lot of my glasses’ designs were inspired by things that had circular shapes in them. However, some glasses are inspired by their names.
𝕨𝕙𝕒𝕥 𝕕𝕠 𝕪𝕠𝕦 𝕥𝕙𝕚𝕟𝕜 𝕡𝕣𝕠𝕕𝕦𝕔𝕥 𝕕𝕖𝕤𝕚𝕘𝕟 𝕚𝕤?
The process of coming up with an idea and transforming that idea into a physical product.
𝕎𝕙𝕒𝕥 𝕤𝕜𝕚𝕝𝕝𝕤 𝕕𝕠 𝕪𝕠𝕦 𝕙𝕠𝕡𝕖 𝕥𝕠 𝕝𝕖𝕒𝕣𝕟?
How to use Adobe Illustrator (hacks and secrete tools)
𝕎𝕙𝕒𝕥 𝕚𝕤 𝕥𝕙𝕖 𝕓𝕖𝕤𝕥 𝕥𝕙𝕚𝕟𝕘 𝕪𝕠𝕦 𝕖𝕧𝕖𝕣 𝕞𝕒𝕕𝕖?
An acrylic painting of my friend.
𝕎𝕙𝕒𝕥 𝕕𝕠 𝕪𝕠𝕦 𝕨𝕒𝕟𝕥 𝕥𝕠 𝕞𝕒𝕜𝕖?
Something fun and original, hopefully also purposeful.
𝕎𝕙𝕒𝕥 𝕤𝕥𝕣𝕖𝕟𝕘𝕥𝕙𝕤 𝕕𝕠 𝕪𝕠𝕦 𝕙𝕒𝕧𝕖 𝕥𝕙𝕒𝕥 𝕪𝕠𝕦 𝕔𝕒𝕟 𝕓𝕣𝕚𝕟𝕘 𝕥𝕠 𝕪𝕠𝕦𝕣 𝕝𝕖𝕒𝕣𝕟𝕚𝕟𝕘 𝕚𝕟 𝕥𝕙𝕚𝕤 𝕔𝕠𝕦𝕣𝕤𝕖?
As a visual arts student, I really enjoy coming up with new ideas and am eager to express my inspirations into physical products. I have the experience of utilizing different materials/mediums to achieve different effects in my artworks (e.g., pencil sketch, acrylic paint, watercolor paint, gouache paint, wood/acrylic laser-cut, digital art, sewing, knitting, ceramics, printmaking). I believe my artistic skills will be able to help me design a product that is complete, meaningful, purposeful, and aesthetically pleasing to a general audience.
Overall, I am pleased with how my illustration turned out in the end! I was quite nervous about using adobe illustrator at the beginning since I do not have a lot of experience creating artworks with digital media. But after this first project, I feel much more confident about using the pen tool and adjusting subjects on different layers in illustrator. Not only was I able to successfully trace the image of my face with the pen tool in curved lines, but I also made sure that the colors in my face complement each other to create a subtle and realistic image to the audience. Although my attempt at color adjustments was not terrible in this project, I did find this process to be the most challenging step. While the eyedropper tool can easily collect any shade/color on the reference image, the uneven surface of the face(as a result of being made out of color blocks) can often end up looking unnatural and abrupt. One evidence of this can be observed from the character’s hairline. The chocolate brown color gradually blends into the rest of the forehead. However, the warmth from the color has quite a sharp contrast with the character’s hair color, which has a cold tint to it.
As a teenage girl, I choose a soft pastel colored pallet with floral patterns in the background to celebrate my hopeful attitude toward the class, as well as the fresh beginning into a new year and new semester. The quote “be a better version of yourself” is my goal for the new year, which can also be taken as a goal for this class, such as developing more skills, building my creative thinking and challenging myself into achieving better grades than last semester.
Through the Capstone unit in Humanities this trimester, I have learned a lot about the social issues China and the world. It made me realize what kind of a society I’m living in. After learning about plastic pollution, I am more careful about plastic usage in my life, and knowing the consequences of plastic pollution and how it is affecting our world. In this unit, I really improved a lot on my communication skills. I interviewed a lot of people at different age ranges and with different backgrounds. Which helped me see the issue in different perspectives.
Our first prototype was called “booger”, which was made out of white glue and laundry starch. The prototype was soft and stretchy, which would be great characteristics in term of the purpose of our project. The softness of the polymer will be able to provide a comfortable and relaxing feeling for the customer when lying on it. The prototype has a very smooth feeling when touching it. However, this prototype has shown to have an unpleasant smell to it after being left in a sealed bag for a long time.
The second prototype was “super slime”, the main ingredient of this prototype was mainly PVA and borax. This clear prototype is odorless and has a jelly-like texture, which is very pretty, and may attract most children. It’s not sticky at all, therefore, it doesn’t make a mess where ever it’s placed. However, super slime is not stretchy at all and breaks apart easily if smashed violently. And because the prototype is clear/see-through, anything that gets mixed or integrates into the polymer may be visible to the naked eye, which could be quite unappealing.
For the third prototype, my partner and I have decided to mix booger, our first prototype, together with cornstarch so that this prototype is very more stretchy and the texture of the polymer will make the audience feel even more soothing. One thing bad about this prototype is that it may stick to fabric surfaces without any wrappings.