After completing the characters, I decided this format would be good to put on a billboard or bus station advertisement, and so I found an interesting paper cutout background that I could blend the China Open logo into. To complete the project, I found a good photoshop mockup that would be fit very well with the illustration. Final product ↓
When working on the second figure, I figured it would be best to make a banner of characters, the first figure roughly shows what the final project would look like. Creating characters is a very time consuming, it requires a lot of attention to detail and time to trace each area one by one, after completing the first figure, I would like to add more details to the character and the background which are not part of the reference photo to create a certain aesthetic (undecided) in the illustration. The characters may also be changed because I may put more context into the design brief.
After working on the first design, I realized my design did not match my design brief because the player on the right (Roger Federer) did not attend the tournament.
I was trying to find two characters that would balance each other through perspective and one would overlap the other to create depth, my initial design had both players looking one direction which caused a sort of imbalance. Searching for more images, I found an image of Stephanos Tsitsipas which created a good balance between the characters.
China Open, a professional tennis tournament would like a flat portrait of a tennis player for their advertisement. The portrait may be used for a poster, brochure, website, wall, etc.
Primary – A more artistic advertisement usually is directed more towards a younger audience + Tennis fans
Secondary – Attract people aesthetically to engage in tennis
Improve a form of advertisement aesthetically through imagery