Food Truck ‘ICY’

Throughout the past few months, I designed a food truck with the incorporation of various design logos, packagings, menu, and other relatable products. The process of making such products were on the basis of different stages: research, design, and presentation. Each design class, I designed and shared my ideas with teachers and peers, reflecting on diverse ideas that can be used for the food truck. Below is a overview of my design progress of the food truck unit.


Design Problem

The design brief of the ‘ICY’ food truck is attached below:


What product does your food truck sell?

My food truck is called ‘ICY’. ‘ICY’ is a chain serving food truck that sell traditional Summer Korean food ranging from diverse flavors of shaved ice to delicious drinks. The main food sold in ‘ICY’ is ‘patbingsu’, which is a famous traditional Korean Summer food. Its direct translation is shaved ice with red beans. Like an ice-cream, ‘patbingsu’ is a sweet snack that comes with several flavors. Red beans, strawberry, chocolate, green tea, mango, coffee, and other flavors are all included. Furthermore, ‘ICY’ serves traditional Korean drinks as well. ‘Sikhye’ and ‘sujeonggwa’ are also cold drinks that come with variations of taste. ‘ICY’ serves quickly and easily consumable products with a cheap price. ‘ICY’ additionally emphasizes and spreads the Korean culture to different parts of the world.

Who is the target audience?

I targeted teenagers and young adults who truly enjoy trying new and unique flavors as the audience for ‘ICY’ food truck. ‘ICY’ is parked in several Summer festivals, events, and cultural markets, which many teenagers and young adults usually attend. The food that are sold in ‘ICY’ are also traditional food that not many may have tried before, which adds the aspect of people who enjoy new tastes.

How does your design help promote and identify the food truck?

I designed ‘ICY’ food truck to express themes of ‘tradition’ and ‘diversity’. The designs of ‘ICY’ including logos, packagings, and menus are all designed in a particular way to reveal and promote such themes to be identifiable for consumers. Further explanation on design aesthetics will be provided in the ‘final product’ section.


Final Product

The final presentation that includes the whole final products and explanations is below (formatted in pages):

Food Truck Presentation

The final product can be explained into four main parts: food truck, logo, packaging, and menu.

First, the final food truck design looks like this:

The geometric shapes of white triangles contrasted with the blue background is located on the wall of the food truck. I incorporated the shapes to show the icy and coldness of the products that the food truck sells. Through the white empty triangles, the visual can show the customers that the product will be something cold and ‘icy’. In addition, the ceiling or top of the food truck includes red and blue triangle patterns. Such pattern was intentionally incorporated to emphasize the aspect of Korean food. In the Korean flag, the center circle has the red color at the top and the blue color at the bottom. Both geometric shaped wall and ceiling pattern captures the audience’s attention as it allows them to identify the food truck as a truck that sells cold and Korean food. Furthermore, there is a sentence at the bottom of the food truck “Get Cool and Crunch!”. I added this sentence as a marketing technique to allow the audience to easily remember ‘ICY’. It also suits the food truck by the description and portrayal of eating ice. 

Second, the final logo looks like this:

The main colors that represent Korea is red, blue, white, yellow, and black. The stars in the left and right side of the logo depicts the traditional aspect of Korea. Rather than having aesthetic decorations, the stars that symbolize a cultural meaning can capture the audience’s attention. In the lower middle section of the logo, the circle with a curved red and blue shape is a symbol of the Korean flag. To easily allow the users to notice the food truck’s products, this symbol was placed in the bottom section of the logo. The five connecting mountains that are located on the top of the logo is an aesthetic representation of showing the ‘cold’ and ‘icy’ mood. Composing of snow at the peaks and the blue color of the mountain adds another layer of coldness. Geometric shapes are used to show the cracking aspect of the ice. The contrast of blue and white shows the ‘icy’ aspect of the food truck. This word is centered in the logo to capture the audience’s attention the most. Overall, all the aesthetics and designs in the logo are related to the symbolization and emphasis to the Korean culture and the aspects of introducing the food truck’s products. 

Third, the final packaging looks like this:

The ‘patbingsu’ packaging is packaged in a size of a big ice cream cup. For convenience in ordering more than one, another packaging (third picture) can contain two ‘patbingsu’ at once. I included the business cards and bags (first picture) for marketing purposes. The drink packaging (fourth picture) is for the traditional drinks. The packagings all have the logo on them to show more appearance to the customers. An important choice that I made was I put all the packagings with the same color theme. I focused on light blue and white that fits best with the word icy. Rather than having the colors spread out with variety, I used simplicity and selected two visual colors.

Fourth, the final menu looks like this:

On the menu, I mixed the colors that represent my food truck and the colors that represent Korea. I included yellow, light blue, dark blue, white, and some gray. I did not include red, because I thought it would contrast too much if placed with the variations of blue. I added a Korean flag to once again emphasize Korean culture. I tried to make the menu trendy and attract my targeted audience as well.


Design Process

During the research, design, and presentation stages, I generated several ideas, versions, and styles of designs. The process of making the final product contained a lot of sketching, visualization, and decision.

What steps did you take?

The longest steps that I took on designing was the food truck. It was really challenging for me when I was stuck in applying the theme of Korean culture and the cold mood products. Starting from color themes, I had difficulty with using the appropriate sized truck (locating specific food truck design parts as well). Below are some drafts and other versions of the food truck:

One version shows too much incorporation of Korean culture and one version shows too much incorporation of icy/coldness. However, I think that the various trials of designing the food truck allowed me to make a better final food truck in the end as I was able to combine various aesthetics into one final piece.

Furthermore, I also went through numerous sketches and ideas to design a good final logo. Below are some logo sketches and versions:

The final logo went through several revisions by merging some favorite ideas and deleting unnecessary aesthetics. I went through steps of eliminating, revising, and merging as the main steps to finalize the logo. I found this process useful, because I had the chance to use as much favorite designs as possible without giving up ideas.

Moreover, I made a major revision in the menu. Below is the first design of my menu for the food truck:

I received some feedbacks of this menu from the teacher. The menu did not really suit my targeted audience, because the color scheme and the general structure did not look appealing. Thus, I changed the colors into what is shown in the ‘final product’ section (more blue, white, and related colors). I added more small designs such as putting a small blue shapes and a Korean flag as an improvised menu. The menu was one of the big changes that I made in the design process, because most of the designs had to change and be revised.

What examples inspired you?

There were numerous inspirations that I found before making the food truck designs. Yet, there were two main inspirations that I was most inspired with.

‘Sulbing’ a Korean ice-cream shop was one of them. The store sells numerous ice-creams, which include some variations of ‘patbingsu’ as well. The ideas that I got from ‘Sulbing’ was food products that they sell, types of flavors, and their logo symbol. I realized that their food varied with a lot of flavors and their logo was focused on simplicity. Below is a picture of their food and logo:

‘Starbucks’ was another brand that I was inspired by when making my logo. I got the circular shape of my logo from the ‘Starbucks’ logo, which really helped me fit the logo into other food truck products. The ‘Starbucks’ logo is below:

What did you need to learn about?

During the process of making the food truck designs, I needed to learn about design techniques. Other than just thinking of aesthetics, I needed to learn more specifically on how to make such products. I gave myself time to get used to illustrator as it involved in making most of my food truck designs. Additionally, I practiced using photoshop, because the files that were provided included photoshops that I can use to enhance my design.

Specifically, in illustrator, I learned how to use the grid tool to neatly format my logo. The grid tool made my anchor points symmetrical and easy to locate as I had a circular format for my logo. On the basis of the grid tool, I was also able to flip the four stars on the side without spending much time to locate them. Below is a picture of using the grid tool:



What went well? (what was your success criteria and how well did you address it?)

The design products all matching the themes of the food truck was an aspect that went well. For example, I managed to keep the color schemes and geometric patterns in the same theme to emphasize the icy and coldness of my food truck product. By looking at the food truck and its products, people can predict and identify what products ‘ICY’ sells.

What would you do differently next time?

However, I have many rooms for improvement. Next time, I would like to really spend more time on designing the food truck as a whole. I am not satisfied with the food truck design, because I wanted to show more unique patterns and designs onto the food truck. I think that I focused too much on the concept rather than the specific aesthetics to the design, which is more important. Therefore, I would use more time to brainstorm ideas for the food truck next time.

Overall, the food truck design unit and ‘ICY’ gave me the chance to explore areas of design, tool, and presentation. I had the opportunity to gain a lot of experience in graphics and other tools such as photoshop and illustrator to advance my artworks for future projects. I truly feel more confident in graphic design.

Typography Booklet

Throughout Unit 3 Typography, there were three main parts: research, design, and visualization. My typography was ‘Caslon’, which was designed by William Caslon. Each class, I went in depth into ‘Caslon’ and got to experience several features, details, and information.

What is typography and why is it important for all designers to understand?

Typography is the diverse ways and techniques of designing and arranging a written language. Countless stylistic designs are used to express the written text to be more appealing or to be more fit into a certain composition. Typography is very important for all designers to understand, because it enhances the style and beauty of a design. Without using an images or other formats of pictures, typography itself can create a strong message and can be appealing to the audience. Designers need to create useful designs, yet they also need to have their targeted audience be interested. It is a very effective tool for designers to use and understand.

What is the most useful and interesting thing you learned about typography during this unit?

The most useful thing about typography is that I can interest my audience to look at my design, along with implying beauty to my design as well. Through the use of diverse styles of typography, I can now effectively put in emphasis into some parts and can be appealing to the audience. The most interesting thing about typography is that small changes and modifications of a text can bring a huge influence to viewers. For example, my ‘Caslon’ typeface contained a few unique details such as short ascenders and descenders, bracketed serifs, and robust textures. These small detail all massively contribute to the impact on how the viewers view the text.

What do you think you need to learn more about?

I think that I need to learn more about two things. First, I need to learn how William Caslon made the ‘Caslon’ typeface appealing. The small details were influential to the viewers; however, I want to learn how he knew that those details can bring an impact. Second, I need to learn when the ‘Caslon’ typeface can be used effectively. The only notable examples I found that used the ‘Caslon’ typeface was Benjamin Franklin’s version of the U.S Constitution and the U.S Declaration of Independence. However, I would like to learn how the typeface can be used in my aspect of designs, instead of formal works.

Brief Overview

During the research stage, I gathered a variety of information regarding the ‘Caslon’ typeface. In this stage, I spent a lot of time getting to know what ‘Caslon’ was. I researched the origin, classification, features, purpose, location, notable examples, and other interesting information of the typeface. Below is a word document of the research I had done.

GD U3 Research Final

Additionally, after the research stage, I made a layout of the ‘Caslon’ typeface. I included the research paragraphs, along with a designed format that I created. I used two colors for the layout design: turquoise and yellow. I chose to leave the research texts in a black color to fully contrast with the white background as well. I sticked with simplicity for the layout, because I wanted the emphasis of the layout on ‘Caslon’, instead of messing the attention to colors. Below is a picture and a pdf of the layout.

Caslon Layout PDFV

During the design stage, I brainstormed numerous ideas and styles that I can use to represent ‘Caslon’. As an activity to get thinking, I also was assigned to think of different keywords that symbolize ‘Caslon’. Three words were: structured, elegant, and clear. I generated and drew sketches that can connect ‘Caslon’ to those keywords. Along the process, I had a hard time to visualize the words as a form of sketch. I easily thought of keywords; however, I needed to practice on making the keywords with a graphic composition. Below are some rough sketches that I drew before moving onto my final graphics.

During the visualization stage, I graphically designed my final ‘Caslon’ typeface into visualization drawing. I tried to focus on the keywords and thought of how they can be shown with a resemblance to ‘Caslon’. Below are the final sketches and graphics in both pictures and pdf (there are 3 of them in one).

Caslon VD Final

Overall, in this unit of typography, I learned very deeply about the ‘Caslon’ typeface and got to know how different styles of typography can impact the viewers’ perspective as well. Next time, I want to try a different typography and see how that typography is used.

Unit 2: Drawing Folio

Throughout the past two weeks, I worked on both observational and visualization drawings to generate the most ideas possible.

How could observational drawing be a useful technique in the define & inquire phase of the design process?

Observational drawing can be a useful technique in the define and inquire phase. Observational drawing allows us to specifically capture and see the qualities of an object. The details and essential spirits of the object are seen when drawing the object. It additionally make us develop into deeper ideas along with providing us a starting point to sketch. For example, when drawing a fruit, there are several elements that we need to focus on. The texture, color, value, and other vital aspects are all needed to be observed in order to draw. In the process of observational drawing, we see all these elements and try to apply them to our drawing. This action involves the core ideas for the develop and inquire stage, because we notice inspirations and details to the object. We then further develop with the newly thought ideas.

Briefly describe what you did for the observational drawing part of the unit.

In this unit of observational drawing, I did several activities that involved techniques related to observation. For example, activities such as drawing an object in 10 seconds, without looking at the paper, using non-preferred hand, and without taking the pencil off the paper. These quick sketches, but with detail in capturing key ideas of the object, allowed me to warm up my ideas and drawing techniques, which is the purpose of doing observational drawings. Additionally, I also did activities that were mainly to capture form, texture, and tone. I drew glass materials, metallic objects, and fruits for each of the elements.

Include images of all of your observational drawings.

What is visualization drawing and what are the biggest challenges?

Visualization drawing is where designers visualize their own ideas on their own and sketch it out. There are enormous variations and ideas that can developed, which is extremely helpful to create individual ideas that are not shown in other people’s works. It makes us capture ideas in our imagination, which is a bit more complex than observational drawing. The inspiration and the drawing technique all relies on our thinking. The biggest challenge of visualization drawing is that there are no references nor inspirational works that we see. All the ideas and the drawing are dependent to our visualization and imagination. The ideas need to be clear in our minds and we have to illustrate the idea down on a paper (which also involves drawing skills).

Briefly describe what you did for the visualization drawing part of the unit.

In this unit of visualization drawing, I drew ideas that were related to ISB’s 40th anniversary logo competition. I drew several sketches that involved both visualization and drawing techniques. There were different designs that I tried to draw in different themes. For example, there were drawings that were more focused on the school’s mascot (dragon) and there were drawings that were more focused on the number 40. This activity allowed me to generate ideas on my own.

Include images of all of your visualization drawings.

After sketching out as many ideas possible, I moved onto the specifics of the drawings that I chose.

Overall, through this unit of observational and visualization drawing, I got the chance to warm up my drawing skills and generate numerous ideas. Next time, I would need to focus on simplifying the drawings for the visualization stage.

Designer Persona

Designer Persona Elements:

What do you think graphic design is?

I think that Graphic Design is a visual representation that has a particular purpose to achieve a goal. Art and Graphic Design can be related, however, art is a form of expression while Graphic Design is a design with a purpose.

What skills do you hope to learn?

I would hope to learn various techniques to graphic a design. For example, just like the low poly design, I would like to learn other unique and interesting ways to design graphics.

What is the best thing you ever made?

The best thing I ever made is a small catapult that was used in grade 8 math class. It had an arrow-shaped front with a rubber band attached to each sides that fire ping pong balls in a parabolic shape.

What do you want to make?

I would like to make a self-portrait and a logo of my favorite teams using graphic designs. Since there are numerous graphic design techniques, I would like to experience as much of those techniques possible.

What strengths do you have that you can bring to your learning in this course?

I took the Product Design course last year. Throughout the previous months, I have went through the design process and familiarized myself in generating ideas. I hope that my past experiences can strengthen and support me in this Graphic Design course as well.

Specific Elements?

-Interests/Inspirations: Recently, I have found some artists and designs that inspired me. One of the artist was Es Devlin. She is an architectural designer, however, she always incorporates the theme of “sense of unification” that really interested me. Some of her artworks are below.

-Basic Information: I am a grade 10 student born in 2003. I am energetic, talkative, competitive, and adventurous.

-Goals: I am looking forward to creating interesting graphic designs that involves a variation of color and theme. For example, I looked up some inspirations on DeZeen and I found some unique Christmas trees that could be drawn through graphic designs. Below are some inspirations that I would like to draw with graphic designs in the future.

Final Designer Persona


Below is a PDF version.

GD Designer Persona UP
Describe the process of creating your vector portrait. What were the biggest challenges? How did your skills improve over time?

I created my graphic design portrait using the Adobe Illustrator. I chose the ‘shapes’ method where I would use only triangles to draw my portrait. During the starting process of creating the project, I had a hard time familiarizing myself with the tools in illustrator. For example, one of the challenges was ending my triangle with the correct anchor point. Each time I create a triangle, there are three anchor points. I always forgot to click the last anchor point that ends one triangle. However, my skills improved over time after I got used to correctly format anchor points and adjust colors in different parts of the face. I think that the main success and take away for this project was using a variety of colors. There are still some parts where I need to get more practice on.

How does your poster’s aesthetic reflect who you are as a designer?

The first aesthetic is that I had some places of the face with big-sized triangles, whereas in some other places of the face I used small-sized triangles. Based on this aesthetic, I think that I can be reflected as a designer that likes to consider adjustments and techniques that make the graphic design more appealing to the audience.

The second aesthetic is that I used various colors to put in emphasis on different parts of the portrait. I think that this aesthetic can reflect me as a designer that prefers to imply a lot of colors in the design.

Jimmy Jeong: Create and Improve

Create prototypes based on the chosen design.

After creating a representative model of the rollable table using simple materials during the Develop and Plan stage, I moved onto the second prototype.

My second prototype involved a little more complex materials and methods to build the rollable table. Instead of physically cutting out cardboards (which can have rough edges and imprecise measurements), I used the laser cutter to make the design of the table more clear and neat.

Below are some major changes between the Develop and Plan stage Rollable Table and Create and Improve stage Rollable Table.

Types of Changes Develop and Plan Rollable Table Create and Improve Rollable Table (prototype)
1. Measurements -Involved irregular measurements in some parts of the table

-Consisted of different types of cardboards (can disturb the shape of the table)

-Used the laser cutter with accurate measurements (adobe illustrator requires correct measurements)

-Same materials were used (same cardboard in cutting)


2. Rollable Part/Section -Used straws, papers, and glue guns (does not have enough flexibility to roll)

(See bottom of this table for pic**)

-Folded cardboard, hard paper, and small robotics wheels were used (builds smoother rolls)

(See bottom of this table for pic**)

3. Bottom Surface -Used a simple cardboard for the bottom section (table does not stand well once the rollable section is attached) -Used a stronger connecting method (the cardboards were connected through fit and slide method)

See bottom of this table for pic**:

Since the rollable part/section is the most important aspect for this product, the pictures below show a more in depth explanation.

In the Develop and Plan Rollable Table, I just used paper and straws which did not necessarily work all the time. It was hard to roll due to its lack of flexibility.

However, in the Create and Improve Rollable Table (prototype), I went through different websites to find inspirations that can help me find a way to roll more easily. Consequently, I was inspired by the tanks’ mechanics of wheels. Tanks’ wheels are in the format of rolling the wheels and adding a layer of material around it.

I liked this idea of how it rolls, which made me to visualize how I would make a rolling section just like that. I found piles of robotics wheels in the design lab and I decided to make use them. I connected two wheels at a time with a strong piece of thin wire. I made 10 pieces of those.

Next, I found two materials that can cover around the wheels. I decided to use a folded cardboard and a hard paper. I tested out both materials to go around the wheels and felt how rollable the two materials were.


Below are two videos of how rollable each of them were.

IMG_3957 (video of folded cardboard material)

IMG_3941 (video of hard paper material)

As we can see in the video, I thought that both materials were not effective for making the wheels roll. To reflect, I need a better material that perfectly goes along with the robotics wheels so that it functions easily to roll.

My Create and Improve Rollable Table (prototype) looks like this as a whole:


Test your design with your chosen audience. Use data to guide future changes.

I received feedbacks/advices from peers in our assigned group and teachers in the fab lab. There were two main things pointed out for improvement.

  1. I needed to figure out another way to make the rollable section/part to function well. The rollable section was not rolling and needed some physical adjustments in order to have it actually roll.
  2. I needed a stronger base of the table to let it stand itself. The bottom part of the table that stabilized the whole structure was weak, so often times it was unable to stand.

I decided to test out with different materials and brainstormed some ideas to let the rollable section roll. One of the fab lab teachers recommended me to put in distances between each robotics wheel (a little different from the tank wheels).

Based on the feedback, I made some changes to my design. I found techniques to make things roll. Out of 5 methods, I chose the middle wheel method. Below is a picture of what the method looks like.

I found different shapes of robotics wheels in the design lab and applied it to the method.

I inserted two small wheels in the middle between the two big wheels, because when the cardboard that is covering the outside rolls one time, the small wheel has a space where it will eventually fall out. This new way rolled much better than the previous two, however, each time I rolled it, the cardboard’s length kept on increasing. The cardboard was constantly stretching which eventually made a bigger area inside. This was a problem that I noted so that I can improve on my final design.

I chose the last method to further expand and use it later on.


Create a high quality original product that is visually appealing and functions well.

For my final design, I used the laser cutter to cut my table section. The edges looked more smoother and I thought that the table looked more neat. For all my designs, I used a fitting method for every piece. The perimeters of the pieces were all shaped like a lego piece so that it will attach better with other pieces. Below is a picture.

For my rollable section, I expanded on my final design. I got some recommendations on having the rollable section be more fit into the bottom of the table section. I used small needles that were usually used inside a sewing machine. The needles helped me to balance my rollable section without falling down.

Below is a picture of my final product of the ‘Rollable Table’.

Below is a presentation poster that shows the whole features and details of the final product!

To reflect, I think that at the very start of the project, I should have found out more inspirations and techniques as to how the rollable section would work. It took me too much time to just work on the rollable section, rather than finalizing my product with the highest quality. If I worked on this type of project another time, I would carefully think about the specific processes and methods I should use to create the best design.

Jimmy Jeong: Develop and Plan

Use different techniques to generate as many ideas as possible.

On the notebook, I brainstormed several ideas on different criteria. I focused on three main criteria which were ‘Rolling’ method, color/designs, and materials. Each sub-topics were linked with specific criteria to gain various ideas. I used this brainstorm format from the inspiration from ‘poplet’. This brainstorm allows me to look back at a wide range of ideas if one of them did not work out well.

I tried to brainstorm ways I can make specific parts of the table. The parts included the ‘Rolling’ section, shape of shelves, color of shelves, and all other related parts of the table. Below are some quick sketches and ideas that I tried to brainstorm.

‘Rolling’ Section Brainstorm

Color of ‘Rolling’ Section Brainstorm



Model and share your ideas. Justify your choices.

I drew some observational drawings for different tables that had shelves attached to them, because they had the most similar aspects on what I was trying to design.

For my first observational drawing, I added my ‘rolling’ section as an attempt to visualize what I was going to make. The color or the shape of the table was what I was aiming to look the same.


For my second observational drawing, I just tried to draw the exact same shape of another table.


Make a detailed plan including time and resources.

In this stage, I decided to use cardboards, straws, and simple materials, because it was a rough model of what my final product was going to look like. I made a small-scaled size model of the Rollable Table. By recording measurements, quantities, and other necessary details, I made a detailed plan that includes a list and a sketch.

Detailed Plan


  • Cardboards (laser cut?)
  • Ruler
  • Pen
  • 10 Straws
  • Tape/Glue gun
  • 2 A4 Paper (Black and White)


  • 20~25cm by 8~10cm Floor/Top Cardboard x4
  • 15 cm by 8~10cm Sides (1) Cardboard x2
  • 3cm by 3cm Cut Rectangles Cardboard x4
  • 8cm by 8~10cm Sides (2) Cardboard x 2
  • 6~8cm Cut Straws x?
  • Paper 6~8cm by ? x

-General Order:

  • First, I would cut out all the cardboard pieces I need with precise measurements.
  • Second, I would cut out the straws and paper pieces I need with precise measurements.
  • Third, I would put together the general shape of the table using cardboards (excluding the rolling section for now).
  • Fourth, I would stick the pieces of cardboards with the glue gun.
  • Fifth, I would make the rolling section using straws and papers in a different place.
  • Sixth, I would attach the rolling section onto the general shape of the table with cardboards.
  • Lastly, I would fix any fragile or unnecessary parts.


I drew a sketch of separate parts of the design. Since the materials used in this model are mainly cardboards, I first sketched different parts and added measurements along the way.


How will you know your design is successful? What is the success criteria?

Below is the success criteria table. Based on the success criteria, I can judge whether my product was a success or not later on.

Success Criteria Explanation
The Rollable Table needs to be easy and convenient for the customers to use. Whenever a customer rolls the handle, the rollable section attached to the table should roll every time.
The Rollable Table needs to be easily moveable. Since a table is a furniture that may be placed in several locations, it should be always ready to move easily. For my Rollable Table, this would be a challenge to consider, because the rollable section would need to be strongly attached so that it would not fall off.
The Rollable Table should have a non-rolling section. On the table, people may want to place objects that should not roll off the table. A stabilized section, just like a normal table, is needed in the Rollable Table.


Through the whole process of planning out my idea for the first prototype, I created my first Rollable Table using simple materials. I included specific measurements and developed some ideas for the rolling section along the way.

In the future, when I create my final product, I am going to use a laser cutter to build my table part and advance my rolling section using more strong materials.

Jimmy Jeong: Define and Inquire

In this project, our objective is to create a product that can resolve a certain design problem. Out of the four stages of the design process, this post is about the ‘Define and Inquire’ stage.

I started off by finding numerous inspirations from various resources such as Pinterest, Designspiration, etc. Consequently, I decided to focus on three main topics of design which were: Small Scale Architecture, Useful Furniture, and Juice Box Packaging. I particularly preferred the ‘Rollable Table’ under the topic of Useful Furniture.

What are the specific details of the problem? What are the constraints?

3 Design Brief

(The hyperlink above is the 3 complete design brief wrote in pages)

The 3 design brief includes the Small Scale Architecture, Rollable Table, and Juice Box Packaging. I chose the Rollable Table as my final decision to build. Below is a table answering the question for the Rollable Table.

Rollable Table Design Problem: Unnecessary pieces of trash on the table can be easily cleaned with a convenient roll from the handle.

Specific Details Constraints
1.A table is split in half (one half would be a normal table and the other half would be a rollable section)

2.The rollable section of the table would have a handle attached to the side

3.Users would roll the handle and the rollable section would rotate in one direction

4.Unnecessary trash on the table can be rolled off to the floor (a trashcan can be below)

-The handle attached to the side can be disturbing possible pathways

-Every table would need to have a different sized rolling section (depending on how big the table is)

-Shifting the furniture can be challenging

-Some materials used to build the table can be environmentally harmful (ex: cover of the rolling section)


Who will the solution be designed for? What can you learn about them?

The Rollable Table is designed for people who favor using a table and wants convenience in cleaning at the same time. I mainly targeted this solution for students (uses tables the most) and businessmen.

User Persona:


What examples or ideas inspire you?

Inspiration Board:

Rollable Table Pitch pdf

(The hyperlink above are the slides for the 30 second pitch)


What else do you need to know?

For the Rollable Table, I am first going to create a small miniature of the table with cardboards, straws, papers, and simple materials. I am going to plan a few prototypes and try to reflect on what I can do to improve. Then, in the final design, I am planning on using the laser cutter for the cardboard section for a cleaner and sharp form of the table.

Traditional Vine Chair

Organic Chair

(Above is the download for the mini folio-better explains the process)

Throughout 3 weeks of designing,  the design problem was to create an organic chair that was inspired by nature. Following the design process: define/inquire, develop/plan, create/improve, and reflect/share, I started off by finding some inspirations.              

The general idea was to attach various types of vines onto the chair with the addition of color (using fruits). The picture on the right was the idea I was aiming for. However, the chair looked too simple and a bit boring. I thought that people would have already seen this design at some point in their life. Consequently, not just using the theme of nature, I also added a layer of tradition to design the chair even more unique.

For the theme of tradition, I took a picture of a traditional chair at home. Unlike the previous picture of a normal chair, I preferred this traditional chair, because it was more visibly appealing and seemed interesting. Overall, I switched my idea: on the basic structure of the traditional chair I would at vines that contained colors, shapes, and other imageries.


Above are some observational drawings I tried to get more inspiration and ideas to make the chair even better.

After setting my general idea, I started to specifically plan how the actual model would look like. I had numerous materials to use and I picked pieces of cardboard and air-clay to create my design. I sketched out some models of the final model for reference when I am actually making the model.

As you can see in the picture above, I originally had some additional ideas such as adding a mask, splitting the chair in half, and other thoughts. However, I excluded some of those ideas to primarily focus on the theme of nature (the design process allowed me to have the chance to choose ideas I preferred).

Next, I began to actually create the final model. I think that this point (create and improve stage), was the most important and vital part of my whole design process. While cutting out the pieces of cardboard, I thought of a method to fit cardboards using precise measurements. Below is a visual.


In the picture, the cardboards are linked together like blocks. This ‘fitting method’ allowed my whole structure of the chair to be stabilized. Without having to use hot glue for sticking all the parts, I found this idea more efficient and effective. In order to make this method possible, I needed accurate measurements to fit the blocks in perfectly. The picture on the right shows some measurements I took along the process of creating my final model. I additionally added a second row on the sides of the chair to try to design it like the traditional chair at home.


For the inspiration of nature, I modeled vines using the basis of a cardboard and adding a layer of air-clay on top. The shape of the cardboard was some parts leftover from a laser-cutter design. I found the shape very interesting and it matched up as a vine. I wanted to add some colors (fruits), so I used different colored (purple) air-clay for grapes. Below is an explanation.

Adding all of these methods and visuals, I ended up with my final design named “Traditional Vine Chair”.


To reflect, I thought that my inspiration of nature and another layer of tradition made the organic chair look more visibly appealing. The use of air-clay on top of a cardboard and the ‘fitting method’ were some things I thought that I did a good job on. However, next time, I would like to expand myself into using more diverse materials and going beyond the idea of just ‘vine’. I think that my define and inquire stage should have been more effective.

Designer Persona

Throughout 3 blocks in the Product Design, I created a designer persona. This designer persona contains information about myself that include personal interests, personality, goals, and other useful categories that may let others know more about me. As a ‘design’ class, the designer persona involved primarily on designing aspects. The purpose for this designer persona is to express my designing characteristics and goals for the future as well.

First Prototype (before feedback session)

During the feedback session, I received feedbacks that mentioned:

-Interests was a little hard to understand

-Explanation looked too detailed

-Use of colors was allowing clear organization

After the feedback session, I noticed that most feedbacks were critical on the ‘interest box’. I decided to change the format to bullet points instead of a paragraph. Furthermore, there was a feedback that recommended me to add a quote. I agreed to that idea and added a quote at the bottom. I conserved the positive feedbacks as it was.

Final Designer Persona


Street Photography Portfolio

These 5 photos below were taken at a traditional Chinese Hutong from a field trip. The theme of the photographs were China’s past, present, and future. We took about 200 photos and among those pictures, these five are the best photos that convey the main theme.

Title: Walking in a Hutong

This photo was my favorite photo. I chose this as my final 5, because of the diverse times the picture conveys. For example, the group gathered around in the center of the photo depicts the China’s past as people usually gathered together with neighbors considering them as a very close person. The ‘gathering’ reminded me of how people all knew each others names during the olden times where the villages were very small. People gather around to talk about their current issues or any other topic. However, following the rule of thirds, the man on the left side of the photo reminded me of present China. The modern fashion the man is wearing shows that there was an influence in China where new products or materials have impacted people’s everyday lives. The formal outfit looks like the man is working in a more recent constructed company than the gathered people in the center. Modern people that live in China, all have their own modern clothing which symbolizes the current people’s lives.

Some technical skills that can be interpreted are the rule of thirds, parallel structures, and facial expression. I tried to place the man on the left side of the photograph, because I liked how the comparison of two different times of living were shown. If the photo was split into three lines, the man would be considered as a left placement and the gathered people in the center. Furthermore, the road in the photo reminded me of a slight parallel structure. The road is headed from the bottom of the photo to the left side of the photo. This brings the attention to the viewers that the meaning I wanted to establish was heading towards the middle left side of the photo. Next, the facial expression of the man looks very serious and can cause the audience to question themselves: “what is the man thinking?”. One of my goals in the ‘Hutong Day Plan of Action’ was to get facial expression involved in the photo. That is why I thought I managed to successfully get this photo.

I felt like having the blue containers and people at the upper left side of the photo could have been taken out. I thought that it only distracted the audience’s view. If I had a another chance of taking this photo, I would have tried to change the angle and have only the gathered people and the man.

During the process of taking this photo, I heard that the gathered people did not want to be taken photos. However, I was very lucky that I took the photo first, and then heard that news.

Title: Deep Thoughts

I took this photo just before we were crossing a road to the river side of the Hutong. I preferred this photo, because the photo established the theme of China’s present times. The person in the photo is a girl. She looks like she is located in a bit lower generation of China. This photo gave me the impression that younger generations of China have their own ways of satisfying their lives or hobbies. This girl seems like she likes to read books and just think about something out in the sun. The fences that are in front of the girl have traditional Chinese patterns which also links to China’s past.

The technical skills in this photo was what I liked the most. In the photo, we have one bench starting from the left side of the photo to the center. On the other side, there is another object that holds the plant which also has a similar size like the bench. This started from the right side of the photo to the center. However, those two objects do not meet each other, but centers the girl in the photo. The girl can be recognized as the main character or thing to focus on in the photo, because the audience’s eye is following the structure of centralization. The color also gives a contrast of the girl that is different to the Chinese culture. The color pink differentiates the girl from the setting. Pink is not a focused traditional color China has. This provokes the girl’s influence from other places that makes her wear different clothing.

I could have done a better job by not showing the bricks on the other side of the river. I thought that cutting off the photo only to the river would have provided a cleaner view for the audience.

When I was taking this photo, our class was moving fairly fast and it was a transition time. Which meant that I had to quickly take this shot and keep on moving to our next destination. Despite the quick shot, I thought that this picture was well taken.

Title: Magnificent Drawer

I chose this photo in the final 5, because of the easily identifiable theme. I thought that the picture that can be easily noticed by the audience for the theme of China’s past and present was this photo. The young man is drawing an old architecture that is in front of him. In his right, there is a chair that looks somewhat past. The young man also has earphones directly symbolizing the modernness of younger generations of China. His clothing does not look traditional, but rather looks like he was greatly influenced from other country’s styles. He looks very focused and gives the audience the impression of the young man’s hobby is drawing.

Some technical skill was the intersecting lines that would continue on throughout the picture. It utilized the meaning of having the audience’s attention on the young man.

However, I thought that many parts of this photo should have been fixed. The paper that he is drawing on, was not clear. The audience cannot see clearly what he was drawing. I should have took the picture of the architect that was in front of him with him. That way, the audience can feel a greater sense of China’s past. Additionally, the lines of fences at the back should have been taken with the other side too. So the two fences on each edge of the street should have shown a parallel structure to make this photo even better.


I chose this photo as it showed various generations inside China. The old man at the back with a blue shirt was dancing which shows older generations enjoying their lives. However, the younger generations located in the left side of the photograph also looks like they are having fun in their Hutong. Their parents are using mobile phones which symbolizes the modern aspect of China. All three generations enjoy their lives in China as they want to. Their modern lives look satisfied.

Some technical skills used in this photo is the distance between each person. The age of the people are shown from youngest to oldest in a chronological order. This can be a relatable aspect between the two ideas. Furthermore, the parallel pillars at the middle right side of the photograph captures the audience’s eye to look less empty in the photo.

However, I think that this photo needs a lot of improvement. I focused on the theme for this assignment, but I also should have thought that the pictures should be a little more carefully taken. If I changed the angle and positioning of the camera, I would have been able to capture the exact moment where the child, parent, and the old man could be shown.

When I was taking this photo, the young girl in the left side of the photo looked very excited. I wanted to catch her feelings through her expressions, and luckily, I was able to get her arms straight up looking like she was very happy.

Title: Empty

This photo greatly symbolized the theme of China’s past and present. I did not just take the man by himself individually, because I wanted to include the empty chairs beside him. Like the first picture, older generations like the man above, are usually influenced from the old times where people would gather and talk about different things. However, not only the man was by himself for a long time, but the old generation was holding an electronic device which linked the modern parts of China with the past.

Some technical skills was the lining of the seats where it they were positioned to have the audience’s attention on the man. The rule of thirds also applied, as he was put in the left side of the photo.

One thing I could have done was to take a close up of the man and then compare that photo to this, so that I can compare and figure out what actually better fits the theme.

During the process of taking this photo, I tried several angles and positions to the point where it looked like I was bothering him a little bit. That made me to finish taking his photo and use this as my best fit photo.