Typography Booklet

Throughout Unit 3 Typography, there were three main parts: research, design, and visualization. My typography was ‘Caslon’, which was designed by William Caslon. Each class, I went in depth into ‘Caslon’ and got to experience several features, details, and information.

What is typography and why is it important for all designers to understand?

Typography is the diverse ways and techniques of designing and arranging a written language. Countless stylistic designs are used to express the written text to be more appealing or to be more fit into a certain composition. Typography is very important for all designers to understand, because it enhances the style and beauty of a design. Without using an images or other formats of pictures, typography itself can create a strong message and can be appealing to the audience. Designers need to create useful designs, yet they also need to have their targeted audience be interested. It is a very effective tool for designers to use and understand.

What is the most useful and interesting thing you learned about typography during this unit?

The most useful thing about typography is that I can interest my audience to look at my design, along with implying beauty to my design as well. Through the use of diverse styles of typography, I can now effectively put in emphasis into some parts and can be appealing to the audience. The most interesting thing about typography is that small changes and modifications of a text can bring a huge influence to viewers. For example, my ‘Caslon’ typeface contained a few unique details such as short ascenders and descenders, bracketed serifs, and robust textures. These small detail all massively contribute to the impact on how the viewers view the text.

What do you think you need to learn more about?

I think that I need to learn more about two things. First, I need to learn how William Caslon made the ‘Caslon’ typeface appealing. The small details were influential to the viewers; however, I want to learn how he knew that those details can bring an impact. Second, I need to learn when the ‘Caslon’ typeface can be used effectively. The only notable examples I found that used the ‘Caslon’ typeface was Benjamin Franklin’s version of the U.S Constitution and the U.S Declaration of Independence. However, I would like to learn how the typeface can be used in my aspect of designs, instead of formal works.

Brief Overview

During the research stage, I gathered a variety of information regarding the ‘Caslon’ typeface. In this stage, I spent a lot of time getting to know what ‘Caslon’ was. I researched the origin, classification, features, purpose, location, notable examples, and other interesting information of the typeface. Below is a word document of the research I had done.

GD U3 Research Final

Additionally, after the research stage, I made a layout of the ‘Caslon’ typeface. I included the research paragraphs, along with a designed format that I created. I used two colors for the layout design: turquoise and yellow. I chose to leave the research texts in a black color to fully contrast with the white background as well. I sticked with simplicity for the layout, because I wanted the emphasis of the layout on ‘Caslon’, instead of messing the attention to colors. Below is a picture and a pdf of the layout.

Caslon Layout PDFV

During the design stage, I brainstormed numerous ideas and styles that I can use to represent ‘Caslon’. As an activity to get thinking, I also was assigned to think of different keywords that symbolize ‘Caslon’. Three words were: structured, elegant, and clear. I generated and drew sketches that can connect ‘Caslon’ to those keywords. Along the process, I had a hard time to visualize the words as a form of sketch. I easily thought of keywords; however, I needed to practice on making the keywords with a graphic composition. Below are some rough sketches that I drew before moving onto my final graphics.

During the visualization stage, I graphically designed my final ‘Caslon’ typeface into visualization drawing. I tried to focus on the keywords and thought of how they can be shown with a resemblance to ‘Caslon’. Below are the final sketches and graphics in both pictures and pdf (there are 3 of them in one).

Caslon VD Final

Overall, in this unit of typography, I learned very deeply about the ‘Caslon’ typeface and got to know how different styles of typography can impact the viewers’ perspective as well. Next time, I want to try a different typography and see how that typography is used.

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