In the propaganda posters the class analyzed, I could often see the bandwagon effect. This might imply Mao thought it would be easy to compel people to follow him by driving other citizens. I could also often see red, which symbolizes communism. Mao is mostly presented as a generous, compassionate leader of China, which implies, therefore, all citizens should trust and follow him. Students and peasants are also often shown in the propaganda, and this indicates they are mostly the intended audiences.