DS5: Model and annotate feasible design ideas/prototypes
These are the planning documents for my design ideas and prototypes. On the right is a mind map I created that contains the 3 main ideas of a variety of shapes, colors, and flavorful. During this process, I just threw all the ideas I had into each section, so each idea can be selected easily during the modeling process, and I could have brainstormed ideas ready to be modeled out. Also in the mindmap, I made 9 different thumbnails for my designs showing ways I can incorporate the three main ideas into a logo. The infinity gauntlet, a marvel franchise that belongs to Disney (the fist) in the middle of the 9 thumbnails incorporates colorfulness on the gems, which represents different flavors of candy, and also the connection of Mandy’s candy to Disney. The image on the right shows the feasible design prototypes I had, (over 70 different designs total) and I did some pretty detailed possible designs for my logo, by incorporating both the Disney company and the Mandy’s Candy company.
After these 70+ designs are sketched, I chose 3 designs drawn in pen as my favorite, and elaborate on these ideas. The three designs below of my favorite designs. The one on the right I think is really simple, and I think it brings unity, as the D is the Disney logo is made similar in bold font with Mandy’s M. The one in the middle uses a very iconic symbol of Disney, mickey mouse, and it is very obvious that it’s a symbol of both companies of Disney and a candy store (shown in the 100% homemade and the M). I like the logo on the right because it’s also a logo providing unity, and this time it’s achieved by turning Mandy’s name into the same cursive font.
The logo below is my final decided logo. A reason that this final logo design stood out to me is that my target audiences are people who like Disney and enjoy the characters, and this Mickey Mouse shaped candy and original ‘Disney font’ logo will be sure to catch the eyes of Disney franchise lovers. Also, the ‘&’ displays a clear relationship of collaboration between two companies, and the Mickey-shaped candy makes clear that this cooperation is about candies. The color is further justified in the next post, but a simple explanation is that it corroborates with the color of Mickey mouse, further strengthening the connection between companies. The mickey candy on top, apparent with the rough edges and sketched looks is to mimick is the effect of the classic Disney “Steamboat Willie” opening sketch design, and I think that being black and white could make it stand out of the design as a classic icon of Disney.
One of the most important reasons on why I chose this is because this is a type of logo is because of its simplicity. Although the Mickey candy sketch adds complexity to the logo, the D & M part is designed to be able to incorporate changes in color and shapes in order to match with themes of Disney characters. For example, the design on the right is a variation change into the iconic black, red, white of Deadpool, therefore being able to attract specific fans of Deadpool.
The original design was sketched on procreate, and I did 9 prototypes of them (one was done on my iPhone), and these are the basis for what I would fix up in the illustrator stage. The sketches on Procreate are rough in lines and color, and I ignored these imperfections while drawing on iPad, because after the expansion of putting it in AI, I could adjust the points and make the lines and sharp edges smoother.
After I sketched these designs out, I exported them as a TIFF file and placed them into Adobe illustrator. Once in AI, it offers us a lot of fixing-up options by first tracing it, taking out the white, and finally expanding it. Expanding the design would provide us a huge number of anchor points to move things around. The picture below is my 11 candidates expanded and fixed up ready to be selected as the final logo. As you can see in the picture, the colors of some parts are slightly adjusted, and shapes such as an oval and rectangle as the boundaries of the logo are also made using AI. In the two pictures below demonstrates the two techniques I learned. For the cutting technique, I’m able to take apart pieces with a straight edge cut and edit each of those parts of my final logo in detail and fix their individual colors. I can export it as a whole and copy the complete logo back into an AI file. For the image on the right, isolation allows me to not use layers but instead isolate out an object anytime I need to make individual changes without having to navigate through the layers.
After the rough AI editing on the 11 different ideas, I selected the one I like the most and placed it individually into an AI file, so I could start a more in-depth edit on this individual design. Apart from this, I also used the two varieties of Incredibles and Deadpool as samples to show edits that can be done on the original logo to fit into themes and printed on different candy packages.
After I finished editing and fixing up the individual logo, I started to put it on mock-up templates, but a sad thing is that I couldn’t find a realistic candy packaging mockup template that’s free. I chose three different templates of a candy cup, a take-out back for the candy shop, and badges that workers in the store can wear. I also tried on the theme logos of the incredible and Deadpool on it. The reason that theme logos are chosen is that they can attract our target audience. The more specific a theme is, the more effective it is in attracting a specific audience it appeals to, and by having these individual packaging, our target audience is expanding to a wider range. I think from the mockups, my logos look pretty realistic on them, but a limitation would be the background colors of the mockups couldn’t be changed.
The final logo will be uploaded as a pdf alongside two theme variations, as well as the PSD files of the mockup templates.
To sum up the unit, personally, I think it was a really challenging unit. Everything went past really fast, and a lot of things were due to fast as well. I think this challenging setting has prompted me to do more and made me work more efficiently. I was really behind schedule on using AI, but I spent time learning more techniques and adjusting my designs at home. In terms of the logo, there are some successes and some weaknesses in my design. For strengths, I think my logo is simple so that it can be sized and put on different products, and also allow variations to be further added to it. It also consists of the two companies clearly and in my perspective, achieves its goal in attracting the target audience of Disney fans. I think something that I can work on is to maybe improve the & symbol in the middle because at the time it looks a bit empty when put onto mockups. This depends on how a person views a logo, but I could think about changing the fonts so that they become more matching. In the future, I would definitely want to make more variations of the logo in order to cover more themes and characters so this brand could attract more audiences from different interest fields, and also improve on the color scheme with a ‘good combination’ to something more commercial and attractive.