My Propaganda Poster

Be a vegetarian

The purpose of my poster is to propagate a positive perception of vegetarianism with a target audience of the ISB high school community, address livestock and environmental issues, and even persuade high schoolers to become vegetarian. I appealed to ethos in the form of humor and quotes. For example, the two selfies of me using the stretch effect presents me as a friendly and approachable person and perhaps brings a smile to people’s faces, which contributes to increasing the trust my audience has for me. Additionally, I used the quote “We should eat vegetables” from Ronan, one of the most influential figures of the grade, to support my point that we should become vegetarians. Words from a celebrity of high school would gather trust for my propaganda poster and adds to its authority. I appealed to logos when my poster addresses the potential benefits of becoming vegetarian in the simple, concise slogan: “For Animals, Health, and the Environment”. This outlines why becoming vegetarian will benefit the high schoolers using logic. I appealed to pathos through the pictures of animals (the most common type people eat), a sad-looking cow, pig, and a hen, whose mother got fried to a chicken nugget. These personified animals in despair evoke regretful and apologetic feelings towards eating meat, convincing a shift into vegetarianism for the viewers. In terms of design techniques, I used my selfies as the main subject, as pictures of peers are often the most eye-catching element for high schoolers. Additionally, broccoli and steak are typical examples of meat and vegetables (while red and green shows a shart contrast), and the way one person glares at the meat and another preferring the broccoli symbolizes the view of the author preferring vegetarianism to meatatarianism.

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