Before you move on, this is a new version of my logo. What’s in these pictures are the old logos before they are fixed.
Basic information about my food truck:
My food truck sells delicious drinks and various ice creams. The main consumers of this food truck are of all ages. People of all ages can enjoy ice cream and drinks. The price is also low. The main goals of these assessments are simple designs, logos and make this food truck available to all ages,
Design refinement and process:
Showing about the design process of my food truck (sketch, illustrator and research)
Before I designed my own food truck, I want to make the food truck sells ice creams and drinks. Examples could be ‘Starbucks’ and ‘Baskin-Robbins’. These shops are popular and can be used by all age groups at a relatively low price than other shops. Also, the style of the food truck is vintage.
After planning how to make the food truck, I create some goods about my food truck:
I drew three flavors of ice cream in the beverage cup because the main items in my put truck are drinks and ice cream. You can tell consumers that this logo is a food truck that sells drinks and ice cream just by just looking at it. Rather, a neat logo can impress consumers more than adding more decoration.
In this paper bag, I decorated the logo mainly in red. Because if you put in red, it goes well with brown, which is the color of the envelope. I put a big logo in the middle of the bag so that people can see the logos better. Also, make a bag out of recyclable wood. It is also used by the global coffee company “Starbucks”.
The number of menus is not too much and not too little. Coffee, smoothie, fruit juice, etc. can be enjoyed by all age groups, and they also sell at the lowest price so that the price is not too high.
After I got feedback from Mr. Griffin, I changed the ice cream model and changed the writing position.
Reflection of the food truck project:
The reason why I made this food truck is because of the memory of going to the park with my family. It took parents a long time to find a coffee shop nearby to buy coffee. So it’s this food truck that came up with to relieve such discomfort. It was hard to use the illustration program properly when making the food truck, but I got used to the illustration program as I had a zoom meeting with my teacher and looked it up on DX. Based on my familiarity, I developed my food truck by getting feedback and fixing things to fix. However, I could have made a better food truck than before, but that’s too bad.
Beautiful of my food truck:
The food truck has not many decorations and is not fancy, but the logo and background harmonize well with each other and the design looks very simple. I think a neat and tidy design attracts people more than a fancy one. I think a neat design can deliver the logo’s expression to people straight.
Next time, I want to design the food truck about Kimbap. Kimbap is the Korean traditional foods made from cooked rice and other ingredients that are rolled in dried sheets of seaweed—and served in bite-sized slices. Kimbap is very delicious and designing the food truck about Kimbap is a great opportunity to spread Korean culture to people in other countries. Also, there are many creative design ideas about how to design Kimbap.
(click it to download ppt)
This is a new version of my logo. What’s in the PPT is the old logo before it’s fixed.
(click to download)