Swot Analysis

1.Bluefire – Dance Team

Design brief: Hard time designing hoodie every year because no specific theme or logo

Audience: Mainly students of the International School of Beijing. Anyone who watches their showcase, other international schools who attends any same dance showcase (e.g APAC)

 

S: If I design choose to do this design, I have many mentors and assistance to ask for advice. The design concept is already very specific and concise.

W: As for how the logo has to match with the name, the idea range may be restricted.

O: By looking at designs of past year hoodies and products, I can get chances that may contribute to more development of the logo within the design theme. I think the impact my project would have on the world would be close to 0, but it can certainly impact

T: Hard to get every dance genre inside the logo (contemporary, hip-hop, k-pop, ballet, etc.)

Hard to satisfy all intentions of the logo. (Poster, products, etc)

 

 

2. Basketball team

Design brief: A logo is required in order to join the league

Audience: Team members, the audience of the games, opponent teams

 

S: I think it is a unique design idea that I have never done before. There are many basketball team logos publicly, which I can reference from. Based on feedback that I got from peers, my idea of this option is already pretty clear. The client also has detailed expectations/criteria that they are expecting which makes me easier to narrow down my ideas.

W: The logo has to represent the team name, which is likely to be an animal. There are so many other logos that are designed referencing all kinds of different animals. It will be hard to pick a point to be distinguished and differentiate from any other designs. This can also mean it would be very challenging to create something original.

O: As this option is creating an official logo of a team, this option would make a huge impact. The logo of a team will determine the first image of the team.

T: A potential threat is My very restricted knowledge of the basketball team logo. Researching might require a big percentage of the time and maybe I will have not enough time to actually create the logo.

 

 

3.Academy-HOL

Design brief: There is a need for a logo to promote the academy

Audience: Korean students and parents who live in Wangjing

 

S: I can ask my client at any time. There is a lot more of the company logo design comparing to the first two design ideas that I can refer to.

W: Academy logo design can vary a lot. Unlike other designs, for example, a bakery, the academy logo does not have a specific frame. If the client does not have a specific theme or frame that they want, it will be hard to actually develop ideas.

O: As this option is creating a public logo of a somewhat public company, this graphic logo would make a huge impact. The logo of a company establishes a foundation of your brand identity, leaves an impact on the consumers, separates you from the competition, fosters brand loyalty, and is expected by your audience. The shape of your logo affects how consumers perceive your organization, its products, and even its behavior.

T: The academy’s name is ‘HOL’, hall of leaders. It is long, hard to get the concept in a logo. Also, time can be a threat to the option. Our design project 

 

Document: DesignBrief.pages

 

 

I chose to eliminate choice 2, the basketball team logo.

The project seems to be very risky since I have very restricted knowledge of any sports team’s logo design. Since the frame is already very restricted to one animal that represents the team, I considered this would be a realistic self-directed project. Also, as it already has a very clear idea that I don’t have to develop anymore, this project seems to be something achievable without much class time.

 

 

Evaluate and Select 

Bluefire comments 

I was expecting more specific positive feedback from peers than comments such as “cool idea!”

  • Cool idea
  • How am I going to deal with my threats?
  • How will the client use the logo to promote?
  • What are some effects on the audiences?

 

HOL comments 

I was expecting much more constrained (reflective) comments than positive comments, but the comments were not actually that bad.

  • Cool idea
  • Clear audience
  • Is time enough? Do I have to publish it more early?
  • How will the logo promote the academy?

 

Which design project have you selected to work on and why?

I chose to design a logo for Bluefire. The biggest reason why I chose to design a logo for Bluefire instead of HOL is that I felt pressured to design the logo that will be used publicly, meaning a much bigger impact on the world than designing a logo for Bluefire, mainly targeting ISB students.

Also, considering feedbacks from peers, even though HOL had more specific good positive comments, there were also more constraints that enlarge the positive aspects of the design. For example, constraint comment about whether I will have enough time, I couldn’t think about a solution to the question. Since the design is requested and published public, the design should have equal quality with the professional designer which I don’t think I will be able to).

 

Mockup

A mockup is a file that allows you to create a sample of your product or show your work in a real-world setting without actually having to make a physical product. This experience was totally new to me. I learned new concepts such as PSD files and photoshop apps, but sadly, my first experience did not work out well.

 

No matter how much I tried, the photoshop app did not allow me to save my image on the photo. It kept saying the file was already in use or left open by other applications. Even if I closed the app, restart the computer, and try many times again. After seeing different templates does not work as well, I concluded it was my Photoshop app’s problem.

 

 

I tried to put on the logo on the image using another way. I did not use the layers but copy and pasted the logo on the combined layer, distorting the design with my hands and eyes. Even though it wasn’t the best way, I had to do it since this was the only working way.

-> ->

By this, I was able to see how my logo would look like on an actual product and in a real-world setting. However, it might have been better if the first way could work and if I had more PSD files that look exactly like a product that I have in mind.

Even so, this experience was valuable. I learned how to make mockups and the way to do it if the app is not working like my situation. I will make more mockups when my app works.

Logo assessment

Model and annotate feasible design ideas/prototypes

In the development stage, to generate as many ideas as I could, we sketched small, rapidly drawn, possibly incomplete sketches of ideas. The goal is for a maximum number of ideas, quality was not a concern at this stage. I have generated a good range (~30) of divergent ideas. I was able to generate man ideas in a short time by copying the same shape/format but inserting text differently or get one idea and extract a different drawing of it.

For example, I got an idea to draw a cooking hat as a logo, so referring to the various cooking hat, I was able to extract at least 6 ideas from it.

 

Justify design choices


In this quarter, I wanted to use illustrator as much as possible to be familiar with it. Therefore, based on techniques that I learned when I did illustrator tutorials, I chose two designs that both looked manageable to me to be done on Illustrator and looked balanced and harmonious.

 

Demonstrate excellent technical skills when making the product   

I have effectively applied a range of different freehand, illustrator, and photoshop techniques in the development and presentation of my logo concept. I have first started my logo design with freehand drawing with 50+ ideas and after that, I started developing my logo using illustrator and photoshop techniques that I have learned so far.

Some technical skills that I demonstrated while I was making the product are shape builder tools, shape tools, copy and paste.

To go in more specifically, as shown in the pictures above, I have used shape builder tools that I have learned while I was doing tutorials to combine shapes that I have made with shape builder tools to make bread and a cook hat.

I used cut tools also to cut lines to make the shape that I wanted to make with cut lines.

-> 

 

I have used various technical skills when I was making the product which I could not have done anywhere near before I started this unit.

 

Create a high-quality original product that is aesthetically pleasing and functions as intended

Below is the screenshot of the 12 designs that I have created based on 2 designs that I have chosen to create.

 

And this is the screenshot of my final design.

 

Explain the impact of the solution on the environment and client/target audience

The above design is my final product. Looking back at my client information, the bakery is placed in South Korea, which is a non-English country. I considered how the name ‘OVENY’ might sound like a bakery to the target audience which is non-English speakers so I have tried to put emphasis on simplicity, tried to make an impression as a bakery in one eye as possible. Therefore, I added a cook hat, which is one of the most well-known symbols when people think of a cook. I used green to color bread to leave an impression of nature, healthy and fresh which my client has asked for. As you can see, the bread is in the middle of the design surrounded by a semi-circle with the cook’s head at the top. This indicates the oven, raising people’s perspective of bakery’s professionalism. Not only that, but semi-circle also looks like a cook standing over the bread, giving the impression of the bread in this bakery is all hand-made, made with the earnestness of the cook.

 

Reflect on the design process

I am pleased with how much I have improved on using illustrator to create products. I can state that I feel much comfortable using illustrator than before. I can now fluently use shape tools, combine tools, cut tools, and changing colors.  However, I did not have enough time to work more with fonts to write names. Next time, I will use more time on developing fonts, using pen tools which I have not used a lot in this project.

 

Vector File:

Final : GD_LOGO_Final

Prototypes : GD_Logo_Prototypes

Illustrator

What challenges did you face?
I still do not feel that comfortable with illustrator… Even though it was a tutorial, I could not follow some steps. I’ll have to use Illustrator frequently and practice more.

What tips do you hope to remember to use in the future? 
-Instead of pressing control+option, command v and command c works
– command + shift + 2 = lock images, you can adjust the transparency of the image

How can you use some of these techniques on your own designs?
When I created my own design with an image of a tiger, I frequently used scissor tools to cut the lines.

 

Image: 

Illustrator: 

Strength: vector files right away and it is completely scalable.

Weakness: It requires patience. I am not used to it, it took me a pretty long time to create a simple drawing as a tiger-looking-like shape.

 

Procreate: 

Strenght: I am much more used to / better at using procreate. I can blur colors easily as how I want it to look like unlike illustrator

Weakness: Have to export it to illustrator later and clean drawings. The one really big weakness is that we have to find and emerge every shape when it is not connected.

 

AI Files:

Tiger_Ilustrator

Tiger_Procreate

 

Logo versions and Peer Feedback Post

This is the screenshot of the 12 logo design ideas I created. It is mainly based off on two idea designs that I have created, which incorporate simplicity and symbolism while it is very easy to understand the logo as a bakery logo in one eye. As you can see, the bread is in the middle of the design surrounded by a semi-circle with the cook’s head at the top. This indicates the oven, raising people’s perspective of bakery’s professionalism. Also, the semi-circle in the design look like a cook standing over the bread, giving the impression of the bread in this bakery is all hand-made, made with the earnestness of the cook.

 

After deciding on one main design, I further designed 2 to 5 additional logos to show my client and to choose from. Some differences between the additional logos are colors, fonts, and brush strokes, each leaving a different impression. For example, logos with colors, I mainly used the color green to give an impression of nature, healthy and fresh, and some brown to put emphasis on the bread so it is easier to appeal to my target audience, who is non-English speakers that might not understand the name ‘OVENY’ as a bakery, to notice it is a bakery. However, with colors, the simplicity that my client requested seemed to drop. Also, the bold pen stroke made the logo look very clear but think the pen stroke seemed more modern.

 

So, I asked for feedback from three of my peers, which gave me the idea that even though simplicity might drop, I should still give the impression of freshness and nature that my client asked for. So, I did many trials that could include color as well as staying simple as possible.

 

 

 

Design Element or Principle Bookmark Design

While the element of design enables us to describe what an artist has done, analyze what is going on in a particular piece, and communicate our thoughts and findings using a common language, artists cannot make a product without using elements of the principle of design. Principles work together to create something that is aesthetically pleasing and optimizes the user experience. Also, it makes the art look more stable by balancing.

Element of Design – texture

  • Texture refers to the surface quality in a work of art. We associate textures with the way that things look or feel.
  • Even though the surface is smooth, there is the crumpled paper texture on a bookmark,
  • I chose to use the paper texture because I thought it would match with the concept paper book mark?

Principle of Design – Pattern/Repetition

  • Pattern as a principle of design may be defined as a regular arrangement of repeated same elements. Pattern usually increases the visual excitement by supplementing surface interest.
  • The application of repeating elements to enhance communication and visual interest
  • First, I thought about just putting one type of lines (either horizon or vertical) but I thought it might look too simple, and it might more emphasize one of the elements of the design, line. So I used both horizontal and vertical, creating versatility, but grouping them in a specific order so as I make unity within the design, it does not make bookmark look unorganized.

 

  • White blank area at the top – I thought it would make it impossible to concentrate for people if the pattern is full on the paper

 

I think a strength of this bookmark is that it is simple as possible, emphasizing the specific one E/P while maintaining the visual appeal. Applying simplicity on my bookmark, I think the strength was that each E/P that I am trying to emphasize is very easy to catch. A weakness of this is that it can be seen as very monotone and boring. Maybe if I do think again, I will use time adding in more colors, making it look less boring considering there were many comments about the no color.

 

For this project, we had to create a bookmark that emphasized specific E/P. My E/P was texture and pattern/repetition. I have used provided illustrator template to create a bookmark. It was my first time using illustrator as my product creating app, so I learned a lot of things these days lesson. For example, how to create own pen, how to create a shape, how to use clipping masks, etc.

 

pdf files:

Persona Poster

 

This is how my final persona poster came out, and I am pretty satisfied with my product!

Because I already had once already experienced creating self-portrait with illustrator, and that I had to improve my Procreate skill because it is used in my engineering class too, I decided to challenge myself to try using Procreate more.

At first, I just started drawing a self-portrait without any plan how it will look like. I did not have any pictures of myself to reference, not adequately applying any of Procreate’s advantages (Layers, blend, copy and paste, etc).

My first self-portrait

 

Obviously, the portrait came out not in any way similar looking as me, very not satisfied with the portrait. After hearing Ms. Gietz’s advice to trace a picture of myself, I drew a quick portrait again in the Procreate, this time sufficiently using all the different skills in Procreate which I learned by struggling on the first trial.

I first started by tracing the outline of the picture that I have chosen to reference,

Then I colored in using skills we learned in class, extract color extraction.

and then drew (traced) the face, added some accessories such as earrings that are not specifically appeared in the image but show myself, which is the ultimate goal of the persona-poster.

I was wondering which background color would match my skin tone, shirt color, my personality as well as catching the audience’s eye. This might sound not that convincing, but as I was thinking what my background color should be, I unintentionally looked outside of the field and saw the neon-yellow cone from a very far distance. From that, I got an idea of neon-pink, saw it actually matches my clothes color and color that I used to express my pinky skin tone on Procreate, and show my active personality, I decided on background color as neon-pink. Compared to the first trial, layer organizing skills that I thought I had to improve on was seen much better in the second trial, and by that, I was able to finish the whole poster in one and a half hour, much shorter than what the first poster.

 

After my portrait was done, I still had to add typography and make it a poster. Before I starting making a poster, I found three posters I like and didn’t like, and wrote reasons why I like them or not like them (It is posted on the blog). I analyzed and researched based on three posters I liked what makes a good poster. Some tips were to use a complementary color on the text and background as much as possible to create elements that catch the eye, so I used neon green. Also, the title should be written with a reasonable font size that is large enough to be seen from distance.

 

To make a successful poster, before I moved onto Illustrator to add in the texts, I did the simulation on Procreate where should I put the title, my name, in the poster to most achieve the best poster.

 

Then I moved onto illustrator, learning new techniques as just basic things from how to insert text to writing on the path.

 

Sadly, I didn’t know that our poster had to be A3 before I started adding texts so I made my portrait squared. However, due to the squared shape, there were two white spaces left on each side, which I could include more information that I couldn’t include in my portrait because it was long such as goals.

 

PersonaPoster_lynn

This is how my final poster has been created!

 

 

Layout

Like:

The posters are simple, clear, and concise. It is very eye-catching and attractive with vivid colors with a yellow tone, which captures our attention more than any other color. Information is written with a reasonable font size that is large enough to be seen from distance. Also, the words are written in black text on light-colored paper to increase contrast in the poster as much as possible to create elements that catch the eye.

 

Don’t like:

These posters fill up space with excess clutter looks very distracting for the viewer. It is hard to catch the goal or what the poster is trying to convey to the readers in one eye. Plus, these posters do not have any big main graphics and have written words in art, which is very difficult to read. Unnecessary patterned backgrounds like the first poster distract the message of your posters.

 

Layout: Simple is the best; less words as possible because most memorable posters are simple with a clear message. Vivid color that, use of complementary colors for words and the graphic/background.

Typography: Few fonts as possible, heading is large enough to be read at a distance.

Digital self-portrait

  • Who created the portrait and how? knudee juh / not sure but assuming drawn digitally on iPad by the signature on the bottom.
  • How would you describe the portrait style? What does it tell you about the person? I would describe the portrait style and the person’s major drawing theme as semi-realistic.
  • What design elements can you identify? I think the contrast of the light is very well used in this portrait. Even though the artist’s style is semi-realistic, glim and shadows made this portrait look very real.
  • What do you like about the example and how might it work for your self-portrait?  I liked how the creator made this portrait look realistic without drawing the person very realistic. Also, I thought the image very impressive by effectively using the contrast of color.

 

  • Who created the portrait and how? Gada jermy / not sure but assuming drawn digitally on iPad by the usage of different type of pen shown on a hoodie.
  • How would you describe the portrait style? What does it tell you about the person? I would say this person’s drawing has emphasized the facial expression of the figure. Looking down eyes, closed lips convey me bored, tiresome feeling.
  • What design elements can you identify? I think the contrast of the light is very well used in this portrait. Even though the artist’s style is semi-realistic, glim and shadows made this portrait look very real.
  • What do you like about the example and how might it work for your self-portrait? Color usage/glim on the face

 

  • Who created the portrait and how? 
  • How would you describe the portrait style? What does it tell you about the person? Colors represent moods and moods are a key part of the personality. Dark red color background in this portrait appeals to the figure’s stability, meaning the character looks very confident.
  • What design elements can you identify? the texture of the drawing is very unique. Unlike other portraits, there is no use of light contrast, using specific constant color.
  • What do you like about the example and how might it work for your self-portrait? I like the matt texture of the drawing, as well as tone-down color usage.

 

  • Who created the portrait and how? YoYo sketch / digitally
  • How would you describe the portrait style? What does it tell you about the person? Realistic – cartoon / certain parts of the body like eye and ears are bigger compared to the face and other aspects. The figure’s facial expression makes the person look very positive and sweet. Also, as the background is light orange that is similar but lighter to the color of a character’s skin, it gives the mood of warmth and energy.
  • What design elements can you identify? The usage of value in the portrait is unique. As I mentioned before, the figure’s skin color, and the background has a similar but different value. Also, the figure’s hair color and the t-shirt color are similar but different value too.
  • What do you like about the example and how might it work for your self-portrait? I will make my self-portrait smiling like this picture!!

  • Who created the portrait and how? SINANA / Digitally
  • How would you describe the portrait style? What does it tell you about the person? Cartoon-character-style / The coral orange? color that is used on the figure too creates the mood of cozy, warmth.
  • What design elements can you identify? Use of bright color, the texture of the drawing is very matt.
  • What do you like about the example and how might it work for your self-portrait? I like the use of the coral color, how the artist used the same theme colors. And I loveeeee her drawing styles.

 

About Me – as a Designer

My inspiration:

  • What is design?: Design is the creation of a plan for constructing an object or a system to use in a specific aspect. 
  • What inspires me about design?: Looking at designs that other people have done, I get inspired about my design by applying my thoughts. 
  • What are my favorite design examples?: Every product from 3CE  
  • Who are my favorite designers?: Kwon Ji-Yong 

Me as a designer:

  • What’s my most memorable experience designing (or creating) something? Why?: I once made a perfume, developed a scent, and mixed ingredients to adjust to a smell that I pursued. It was my most memorable experience because I want to work as a perfumer in the future. 
  • What would I like to get better at doing as a designer? (Eg drawing, presenting, digital design, fabrication, photo-editing, sharing, collaborating, etc.): I want to get better at digital design and photo-editing aspects, which I have never tried before. 
  • What do you already do pretty well? (Eg drawing, presenting, digital design, fabrication, photo-editing, sharing, collaborating, etc): I come out with many ideas very fastly, and I am a fast worker with pretty fast hands. 

 

Final Reflective Blog Post

In the last unit of my first year taking an English course in ISB, we learned about how writers use language to create a humorous effect. In class, we each focused and analyzed two pieces that we chose on our own. Mine was Mother Figure, a play created by a prolific British playwright, and Sick, poetry by Shel Silverstein, who became one of my favorite poets. I found a lot of things that were challenging in this unit. I had some trouble understanding certain parts of plays, making it harder for me to analyze the pieces. My SMART Goal for this unit was to improve my vocabulary skills by reading books. I am not sure if I achieved it as much as I expected. I felt deeply that my English skills had to improve a lot to do English 10. I also had trouble with literary poetry techniques. I learned that based on my perspective on the book, the story and plot could be seen differently. For example, the play Mother Figure, based on the view I see, Lucy or Rosemary, the theme, and the mood of the story changed. Lucy’s diction and specific actions like coercion on what to drink might be rude on Rosemary’s view. However, from Lucy’s perspective, she might have thought that was the right way to show how much she cares about her. Before this unit, I did not understand people saying, “This book is funny.” I did not find any books or writing funny before this unit. But as know, knowing where and how the author intends humourous effects to readers, I might find writings funnier than before. For my SAL criteria, I would give myself both responsibility and attitude satisfactory. I tried to apply feedbacks that I got from others, did all of my work on time. But, I always had to rush. I always felt like, and also did not have enough time to finish the tasks. I have to improve my efficiency with my works and time. For my responsibility, I tried but not my best sometimes. Same as responsibility, I have to have the perception that E-learning is the same as regular school learning. Hopefully, my English will keep improving on English 10 too.