Graphic design: Logo Assessment

 

 

Padlet for Generating Ideas: Here

 

My client, ITZME, is an Australian DJ that is popular amongst young generations, he currently works in Beijing and does live performances at bars and other public areas. as a result, my logo is designed in a way that shows the background of my client. The main thing in my design is a Kangaroo which is known as an icon in Australia, I think this is a good way of representing the DJ’s background and it is visually pleasing. I added the DJ’s name on top alongside the Australian flag to further explain the identity of my client identity. The colors chosen for the logo is based on cyberpunk like colors since Logos with these kinds of color shows the hype when the Audiences are vibing to the music played by the DJ. (It will also look good if put on the big screen behind the DJ when he’s performing, this is what most performers do.)

My final design stands out from the rest because it is very simple but it still communicates all the things I wanted to communicate with the viewers. Some of the other designs would look shapeless from afar because of the details, this will cause a problem when it is printed on shirts and other merch.

I started noting down ideas at first while researching advice that I can use and also techniques to make the design process easier. I drew 50+ ideas and which I came up with a few that I decided to spend more time on developing. During this process, I felt like this design is the one that fits the most merchandise since it is bold, colorful, and just more eye-catching compared to the others. I decided to use this so after smoothing out the edges on Procreate, I moved it into illustrator for some final edits using the advanced options under image trace, to round up the edges by adjusting the paths, corners, and noise options. So even though I had a basic idea of what the final would look like, I made multiple designs that looked similar to the final idea I chose just to make sure it’s the best it can be.

I was worried about the clarity of the final outcome for my logo when I was designing on Procreate since didn’t know what Illustrator can do. I was very pleased by the design itself since it was very eye-catching with the Kangaroo in the middle of the triangle alongside the accompany of the cyberpunk colors, I got similar ideas while receiving feedback. Even though the final idea is successful in my opinion, I still need more work on mastering both skills and tools on both Illustrator and Procreate. I need to be more precise when using Illustrator to achieve more details and more design ideas drawn out on Procreate or paper.

I had trouble keeping the quality of the design high, the photo below shows the quality. But after smoothing out in procreate afterward and at the end dropping it into illustrator, the quality came out well.

10 logos:

Logo 1

Logo 2

Logo 3

Logo 4

Logo 5

Logo 6

Logo 7

Logo 8

Logo 9

Image 10

The overall idea is good according to feedback. However in my opinion each design lacks its unique characteristics/elements, this results in me as a designer not trying out enough designs that may be better than the current one. I aimed to make my design colorful and bold so it’s more eye-catching, this is another reason why I stuck a lot to the original and was scared to make major changes which might cause my logo to get off-topic and not represent my client as fully as my original design.

I received feedback on trying out more colors for my design so I can get the best out of what I have. People said maybe even try using not only one of the colorways, but different colorways can also be used in different scenarios. Another comment was maybe adding in some elements of music so it’s more like a logo made for a DJ. This was a focus for me at the beginning too, but after trying out a couple designs, it didn’t really fit with my main logo. First, I tried putting in a pair of headphones, but the structure of the Kangaroo in my logo didn’t fit with a pair of recognizable human headphone, then I tried putting in music notes around the logo, but I thought that it would be unrecognizable when its put on the cloths.

Design with headphones

Design with music notes

 

Illustrator Reflection

What challenges did you face?

The tutorial didn’t have the same version of illustrator as me so it was a bit challenging when following it.

The pen tool is a bit hard to use when trying to be precise.

when adding and deleting circles, I was getting confused about what I was doing.

 

What tips do you hope to remember to use in the future?

Use a mouse when tracing with pen tool.

Use scissor tool to remove anchor points.

command+2 can lock the picture.

 

How can you use some of these techniques in your own designs?

The pen tool is definitely helpful when tracing

The command+2 command can help me stabilize the picture.

pen tools can also be used to create geometrical shapes.

Logo Design Reflection:

What are the strengths and weaknesses of both techniques?

The pen tool was very useful for me when tracing my logo but it wasn’t very efficient since it is very hard to control without a mouse.

The new method made it much more efficient to trace my logo since the system does it for me, but some detailed parts are not done well which I have to go back and change.

 

 

My logo is designed in a way that shows the background of my client, which in this case is the Australia DJ. The main thing in my design is a Kangaroo which is known as an icon in Australia, I think this is a good way of representing the DJ’s background and it is visually pleasing. I added the DJ’s name on top alongside the Australian flag to further explain the identity of my client identity. The colors chosen for the logo is based on cyberpunk like colors since Logos with these kinds of color shows the hype when the Audiences are vibing to the music played by the DJ. (It will also look good if put on the big screen behind the DJ when he’s performing, this is what most performers do.)

My final design stands out from the rest because it is very simple but it still communicates all the things I wanted to communicate with the viewers. Some of the other designs would look shapeless from afar because of the details, this will cause a problem when it is printed on shirts and other merch.

I started noting down ideas at first while researching advice that I can use and also techniques to make the design process easier. I drew 50+ ideas and which I came up with a few that I decided to spend more time on developing. During this process, I felt like this design is the one that fits the most merchandise since it is bold, colorful, and just more eye-catching compared to the others. I decided to use this so after smoothing out the edges on Procreate, I moved it into illustrator for some final edits, even though I had a basic idea of what the final would look like, I made multiple designs that looked similar to the final idea I chose just to make sure it’s the best it can be.

 

I was worried about the clarity of the final outcome for my logo when I was designing on Procreate since didn’t know what Illustrator can do. I was very pleased by the design itself since it was very eye-catching with the Kangaroo in the middle of the triangle alongside the accompany of the cyberpunk colors, I got similar ideas while receiving feedback. Even though the final idea is successful in my opinion, I still need more work on mastering both skills and tools on both Illustrator and Procreate. I need to be more precise when using Illustrator to achieve more details and more design ideas drawn out on Procreate or paper.

 

I received feedback on trying out more colors for my design so I can get the best out of what I have and also maybe adding in some elements of music so it’s more like a logo made for a DJ.

 

 

Graphic Design Bookmark

Description:

This assignment is to design a bookmark containing the elements of the design of your choice.

Element: Form

An element of art means objects that have three dimensions. It can refer to the overall form taken by the work-its physical nature, or within a work of art, it can refer to the element of shape among the various elements taken that make up the work.

Element: Scale and Proportion

Proportion describes the relationship between the dimensions of different elements and overall composition. Scale refers to an artwork’s size and how parts of a composition relate to each other.

Description:

I included clouds in both bookmarks because clouds are just something that can make a bad day better as you just chill on your balcony or in your backyard and just stare at the clouds could make your negative emotions go away. I also made the words very obvious so the reader can view them much easier.

Design Choices:

I chose a very simple colorway for both of my bookmarks so they will not be a distraction to the reader if they put it in the book they’re reading. For the second bookmark, I added a rainbow at the bottom so it’s more visually pleasing and can put the reader in a better mood when reading.

Principle: Outlining

I used the pen tool to outline parts of my bookmarks to then do the coloring.

Principle: Cropping

I used the clipping mask feature to cut out the parts that are not useful.

Use of illustrator:

I used the clipping mask feature and the pen tool in Illustrator to crop parts of the design and to outline the others. These helped me to make the important parts of the bookmark stand out more and to make the background more visually pleasing.

Things to improve:

Even though I aimed to not include too many details in each, I should’ve added a bit more since the outlines aren’t that sharp as I was trying to give it the effect of it being a bit off but it just didn’t turn out the way I wanted to.

 

Persona Poster Blog

What is Design?

In my opinion, it is the process of envisioning and planning the creation of things that are useful

Goals in Design:

I strive to be a more creative designer, this can be achieved by doing more research on related subjects and so I know more things that can possibly be an idea/inspiration in future works. Skills are also needed to back this up.

I strive to be a more complete designer meaning iI want to get use to a wide variety of tools/apps that I can use to help me achieve what I want to show in my Designs.

Interests in Design:

I’m interested in design because I think it’s something that can make my life more comfortable when I reach a certain level. This is because everything around us is things other people designed and I wish one day one of those would be a design of my own.

 

How I made My Self-Portrait:

Step 1:

The first step to making my self-portrait is to trace out the basic outline of my face and a portion of my body. This was a relatively easy process since all I needed is a bit of control of my muscles to keep the lines on point.

Step 2:

The second step was to add in the outline of the cloth and this includes the edges and shades that are visible. This was a bit challenging since this is the first time for me to draw shades on an iPad so I was confused at first.

Step 3:

This step was part of the coloring of the cloth and mainly the hair since the hair is the easiest. After this step, the cloth is close to being finished, all I need is a basic background color to connect and smooth out the colors. (I should do the background first next time.)

Step 4:

This is the shortest step I included, but I still think it’s important. It’s the coloring of the first layer of my face, this is important because the coloring of my face took me the longest and it was hard to make the face look realistic and smooth, but this step helped me the most.

Step 5:

This is the last step where I smoothed out the colors and erased parts that I didn’t need and added details that can elevate the quality of my Portrait.

Qualities of Self-Portrait:

I think a self-portrait needs to be clear of who is it that it is in the drawing, having it spaced out in the whole picture in a way that it points out from the background and is drawn using colors that can describe you as a person or your mood at that time the most, for example, if You just failed a test you can draw your portrait in darker colors or even black and white.

Next time for my own portrait, I think I can definitely make it more detailed and realistic because mine’s this time looks half cartoonish and half realistic, it is a unique style but it wasn’t really what I aimed for.

20+ User Persona Examples, Templates and Tips For Targeted Decision-Making - Venngage

These two Posters are in my opinion very well made because the colors are very visually pleasing and the balance between the picture of themselves and the words describing them are very reasonable.

user persona poster. If you're a user experience professional, listen to The UX Blog Podcast on iTunes. | Desain cv, Desain resume, Desain

This Poster is well made in my opinion, because the whole poster is very organized, it has been split into 4 different sections and there are detailed descriptions and one of them also contains a picture of himself.

This is a bad example of a Persona Poster because even though the design seems simple and smooth but there are just a few words describing what the poster is about while there’s also a lack of imagery that can show the main topic.

This is another bad example of a persona poster in my opinion because the words are too messy and the size of each is relatively the same making it hard to understand what the main idea is and where to start looking.

Lastly, this is also a bad example of a persona poster. This is kind of the same as the first where there’s not enough information on what the poster is about while also not having enough imagery to show relative information.

 

My Design:

My design isn’t too special and creative since it’s just a very straight forward portrait that I aimed to be realistic in shape and try something cool with the colors. The Portrait turned out a bit dirty since the edges and details can be handled more carefully and which I will next time. I didn’t have a background because I tried few colors and it didn’t come out the way I wanted to of making my Portrait sticking out from the rest of the background.

 

Process for Culture Tradition and Change

  1. Which idea did you choose for your final artwork? I chose the one where I combine a number of ideas into one combined piece of art, this includes dialogues and blocks of colors and shapes that are special to a certain culture.
  2. How can you include visual culture into your idea to show the time and place?  My drawing can’t really show time and place because it’s a combination of things from different periods of time, but I can show time and place for every single one of the ideas added to the drawing if necessary.
  3. What medium or combination of media do you plan to use for your final artwork? I plan on using markers for the basic outlines of shapes and some of the techniques that we learned before will also be used, like the ones that make the shapes 3d and the block printing for some of the images that will be in my drawing.
  4. Why did you select this medium and how can you improve your skills in this medium or media before you start your final work? I selected a number of mediums because I want the drawing to have a “messy” effect but through the messiness, the viewers can still see what I’m trying to express. I can practice each one of the techniques that I’m going to use by just trying them out more before so I have more control over them.
  5. What color combination will you use for your final project and why?

I will be using semi extreme colors mixed with parts of the drawing being only the outlines to have the effect of making the parts that are important to stick out.

Composition_2

Composition__1

About Me as a Designer

What is design?

In my opinion, it is the process of envisioning and planning the creation of .useful things.

 

How are art and design different? How are art and design similar?

The difference between art and design is that art is mostly just for expressing your feelings through this unique form. Still, designing is more for envisioning and planning things that will ultimately be useful to 1 aspect of your life.

 

What different types of design are there?

Visual identity graphic design, marketing & advertising graphic design, user interface graphic design, publication graphic design, packaging graphic design, motion graphic design, environmental graphic design, and art and illustration for graphic design.

How many of the different design categories from the Padlet do you understand?

I’ve seen all of the different design categories from the Padlet, but I do not have in-depth knowledge about each.

 

Which are your favorites?

I like packaging, the ones from “inspiration grid.”

 

What is “good design,” and where can we find examples?

 

In my opinion, good designs are designs that are useful to certain users but, at the same time, also visually pleasing. We can find all kinds of good designs in different places depending on the criteria. For example, for furniture, we can go to IKEA.

 

What are your favorite examples of design?

 

I like the designs of things that can make your table more organized. For me, as a very messy person, I really need good inventions of different containers that I can put on my table for it to look actually like a usable table.

 

 

 

Who designed these, and for what purpose and user(s)?

 

I’m not sure who designed them because my mom bought those from Taobao, but the purpose is to make your table more organized, and the users are just people with a table.

  • Who created the portrait and how (try to find examples that tell you this info. Otherwise, take a guess)?

I’m not sure who created this portrait, but it’s uploaded to Pinterest by the official procreate account. I think the artist first traced down the women’s shape from the original photo and then colored in with a bit of a crayon effect with procreating.

 

  • How would you describe the portrait style? What does it tell you about the person?

I think it’s very realistic. The shape of the girl in this piece is evident. I can tell the gender, skin color, and a few of her emotions at this specific time.

  • What design elements can you identify (line, color, texture, shape, tone, form)?

I can identify all of these since the drawing is very straight forward.

 

  • What do you like about each example, and how might it work for your self-portrait?

I think I still need further practice to reach the level of details shown in this art piece.

 

 

Digital Painting Portrait Practise: Chance the Rapper

  • Who created the portrait and how (try to find examples that tell you this info, otherwise, take a guess)?

Veshalini Naidu, I think he used small strokes of color to give the drawing very interesting and on-point lighting as it is very obvious that the right side is brighter than the left. He most likely used an iPad since I’ve tried similar techniques on my own iPad and it kind of has the same feeling to it.

  • How would you describe the portrait style? What does it tell you about the person?

The portrait style is very vivid but still sharp with the shape of the character’s shape, the lightings can be easily seen and the greyish blue background does an excellent job of making the actual person stand out.

  • What design elements can you identify (line, color, texture, shape, tone, form)?

I can identify the different texture of the hair and the face even when it’s drawn with the same technique, this is because the strokes used to draw the hair is much shorter than the ones used on the face which made the difference obvious. I can identify the shape of the person’s face since the background and the main character is very different from one and the other.  The tone is very simple in this portrait since it’s just the greyish blue as the background and the combination of mainly brown, orange, and yellow as the skin.

  • What do you like about each example and how might it work for your self-portrait?

I like The small strokes that used as the main strategy of this portrait, the feeling of this portrait is different from the one before this but even though this isn’t as sharp as the other, it is still visually pleasing.

 

Vector art, Vector portrait, Vector Illustration, Cartoon Logo, Cartoon Portrai… | Digital portrait art, Vector portrait illustration, Digital portrait illustration

  • Who created the portrait and how (try to find examples that tell you this info, otherwise, take a guess)?

I’m not sure who created this drawing but the Instagram page is shown at the bottom of the portrait. I’m pretty sure this drawing is made by an illustrator since the texture looks a lot like it.

  • How would you describe the portrait style? What does it tell you about the person?

I would describe the portrait style as semi-realistic since the shape of the person is very realistic, but the colors are more creative with the color blocks adding up into the color of the skin.

  • What design elements can you identify (line, color, texture, shape, tone, form)?

I can identify the lines for the outline of the person and the circle in the back, the colors are easy to identify since there aren’t a lot of colors combined together, the shapes are obvious for the outline of the person and the background, the colors for the skins can also be seen as color blocks added together into a bigger picture.

  • What do you like about each example and how might it work for your self-portrait?

I like the simplicity of the drawing and how it can also give this portrait a realistic feel, I can learn how to make my drawing more smooth and simple.

 

Her" alternative poster digital portrait on Behance

  • Who created the portrait and how (try to find examples that tell you this info, otherwise, take a guess)?

This is created by Ladislas Chachignot with an ipad.

  • How would you describe the portrait style? What does it tell you about the person?

the style of this portrait is very creative, experimenting with various colors, experimenting with it to represent the volumes with various colors more or less saturated and light or dark.

  • What design elements can you identify (line, color, texture, shape, tone, form)?

I can identify lines that were used to show the hair and the outline of the person, the colors of everything in this are very unique but somehow it’s still visually pleasing. the shape of the person is clear and the tone of the colors is abstract.

  • What do you like about each example and how might it work for your self-portrait?

I like the unique colors used by this artist, this is something I would love to try in my own portrait because it is so beautiful and creative.

 

 

Digital Art — Xiaonan Fine Art

  • Who created the portrait and how (try to find examples that tell you this info, otherwise, take a guess)?

This is created by XiaoNan, I’m not sure how this was made since I think this can be achieved in multiple ways.

  • How would you describe the portrait style? What does it tell you about the person?

The portrait is very realistic, the shapes and shadows shown in this portrait are very on point as it gives me the feeling of it being a photograph.

  • What design elements can you identify (line, color, texture, shape, tone, form)?

I identify lines for the outline of the person and the environment around her including the grass and shadows. the colors are complex, this is also why the drawing is very realistic, every small change in the lighting, the color changes slightly. The shape is very straight forward as the artist is just trying to be as realistic as it can.

  • What do you like about each example and how might it work for your self-portrait?

I like the mood this portrait gives me, it makes me very relaxed, and which I also want this kind of feeling to be brought to the viewers of my portrait.

 

My design is not really special since it’s just the portrait and the goals and interests, bu

Studio Art development

 

 

 

 

 

 

 

 

 

10 images of people doing everyday activities:

Pictures for art 2

 

Duane Hanson:

Duane Hanson was an American sculptor known for his hyper-realistic depictions of ordinary people. Using polyester resin, Bondo, bronze, or fiberglass, Hanson’s technique involved casting living people and then painstakingly painting the fiberglass figure with all the imperfections and veins of actual skin. He connects his art with real-life by making human figures doing daily activities.

 

George Segal:

 

George Segal was an American Pop artist. Though he began his career as a painter, he is best known for his iconic figurative sculptures. Easily recognizable as completely white plaster casts of people in poses and settings that mimic daily life, cinematic scenes, and historical events.

 

Claes Oldenburg:

 

Claes Oldenburg is a Swedish-born American sculptor known for his innovative and humorous reconstructions of everyday objects in both large-scale public installations and soft materials.

 

We came up with this idea because one of our group members wanted to do clothing while the other wanted to do psa.

 

Journal Recap: Planning for Pop Art

Research:

I did most of my research during class when we were doing brainstorms in the Padlets. I did a bit of extra research at home too just to have a better understanding of what’s pop art and to gain more inspirations from famous works made by other artists.

 

Inspirations:

  1. This is a YouTuber named Marko Terzo, I found his channel when searching for pop art. He puts different kinds of pop art on different daily objects just like the shoes shown in the picture. He has a number of variations of what he draws, but one of his styles as these cartoonish 3d shapes combined together.https://www.youtube.com/channel/UCBlbxksRa-KRSEKLi6foxjQ
  2. Another artist that really inspired me was Roy Lichtenstein and especially the piece named “Drowning Girl” I love the way he expressed the waves and how he adds in the girl and the phrase of what she said smoothly into the scene. People call Roy the godfather of blurring the lines between comic and pop-art, this is clearly shown in every single piece that he made since he uses different scenes from different comics and expresses them in the form of pop art.https://blog.singulart.com/en/2019/12/02/drowning-girl-and-the-reputation-of-roy-lichtenstein/
  3. Andy Warhol is probably a pop artist that even people who don’t even touch art would know since he created the famous print of the Campbell soup Cans and Marylyn Monroe. I was inspired by the art coloring of the pieces, the unusual colorways that Andy Warhol chose to use somehow look very satisfying and eye-catching to viewers.https://www.moma.org/collection/works/61240

  4. This inspiration isn’t from any famous artists, it’s actually from a very popular detective game named “Among us”. I was really into how the developers designed the characters inside the game, it was simple and memorable.

  5. The last thing that I was inspired by is the design of specific music album covers, and in my drawing is the album cover of the song 70% by a Chinese rapper named Gali. It is just a great design to add to my drawing since my drawing is about the things people get in touch with from browsing through the internet.

Brainstorm:

For my Brainstorm, I didn’t really have a page of things drawn down since I already have an idea of what I was going to do, all I needed is to plan out the formatting of my art piece. Unfortunately, I lost my picture of the first design that I made for the outline of what I was going to draw, it looks a lot like my current drawing but just a bit simpler with fewer inspirations and ideas being added. However, I do have the ones that I drew after that. I spent time drawing specific things that I also mentioned before in my Inspiration section, This includes the Among us figures, Among us death effect, Gali’s album cover, cartoonish 3D bubbles, and much more. After having the outline, it was the easy part of coloring them in meanwhile adding in some more ideas that I thought of throughout the process. However in my opinion this is one of the things I have to change, because drawing things straight on to my final piece may be a dangerous choice since one small mistake could ruin the drawing as a whole.

 

The basic outline of the final piece:

“Among us” Character outline:

“Among us” Death effect idea:

Basic outline with half of the piece colored in:

 

Feedback:

For Feedback, I didn’t receive a lot of feedback but out of the ones I did receive, the most useful ones was the change of my death effect for the among us part of my drawing, my peers suggested me to switch it to something smoother so it would fit in the scene better and other than this was to add in more elements on the very outside of my drawing, because they said that it looked too blank compared to the middle section of the piece.

 

Final Piece (More changes were made after this picture) :

 

Why my work is pop art?

Last but not least my Piece should be considered as pop art because it has the elements of current events and I’m reflecting things that are happening around me that I felt like I should express it in some kind of way. The elements that I added to the drawing were all real-life objects like popular games, things teenagers spend on nowadays that I felt like it was worth it, and things that I’m personally interested in. The main idea for my final piece is that since the internet has everything that’s in this world that you want to know about, children at a young age are exposed to much more than children at the same age before the internet was a thing. This may help them in a lot of things like making studying different things much easier, but it also has a lot of negative effects of them acknowledging things that they aren’t supposed to know and things that could change the way they see this world. For example, people started thinking that spending money on games, makeups and much more is something they should do to fit into their other friends. I expressed all this in the form of an art piece so in my opinion my drawing should be considered pop art.

Journal Assessment

I wasn’t really inspired by any specific but more by the forms of presentation of comics. I loved the way they have multiple boxes on each page to show a number of scenes happening at that time. I tried a few different medias like watercolor, acrylic paint, markers, and pencils for the draft. I didn’t really do any brainstorm because I came into this unit with a relatively clear mindset of what I will be doing. I did however spend a bit of time designing the positioning of each of the parts I will be adding into my drawing.

Visual Analysis: Andy Warhol

Marilyn Monroe is a print made by the famous pop artist Andy Warhol of Marilyn Monroe herself because of the death of her in that month. In the print, the darker values of Monroe’s face, hair, lips, and eyebrows are shown in total black blocks, and her skin is covered with light pink. Continuing with the lighter colors, Andy Warhol decides to use bright lemon yellow for the hair and irises and with the same pink for the makeups and earrings as the background of the print. Andy Warhol used a series of organic shapes to render the spaces of the hair and head, meanwhile, he used black for the shadows and further details. Andy Warhol is smart with the use of colors; he uses it to show the levels of importance within the print. The picture that Andy Warhol chose to use is a photo of her taken in public back in 1950 in Niagra. She seems to smile with a bit of fakeness because it seems like she is posing for the photo. Adding in with the colors that Andy Warhol chose to use made it look unnatural yet good looking. This print seems to be in the same series of prints he made like the Campbell tomato soups. Unlike the reason why he made so many prints of Campbell tomato soup cans, he made this because of the obsession of Andy Warhol towards the celebrity culture. He manages to change up all the colors of what a real human is seen as by human eyes meanwhile keeping the beauty of the young actress.