Padlet for Generating Ideas: Here
My client, ITZME, is an Australian DJ that is popular amongst young generations, he currently works in Beijing and does live performances at bars and other public areas. as a result, my logo is designed in a way that shows the background of my client. The main thing in my design is a Kangaroo which is known as an icon in Australia, I think this is a good way of representing the DJ’s background and it is visually pleasing. I added the DJ’s name on top alongside the Australian flag to further explain the identity of my client identity. The colors chosen for the logo is based on cyberpunk like colors since Logos with these kinds of color shows the hype when the Audiences are vibing to the music played by the DJ. (It will also look good if put on the big screen behind the DJ when he’s performing, this is what most performers do.)
My final design stands out from the rest because it is very simple but it still communicates all the things I wanted to communicate with the viewers. Some of the other designs would look shapeless from afar because of the details, this will cause a problem when it is printed on shirts and other merch.
I started noting down ideas at first while researching advice that I can use and also techniques to make the design process easier. I drew 50+ ideas and which I came up with a few that I decided to spend more time on developing. During this process, I felt like this design is the one that fits the most merchandise since it is bold, colorful, and just more eye-catching compared to the others. I decided to use this so after smoothing out the edges on Procreate, I moved it into illustrator for some final edits using the advanced options under image trace, to round up the edges by adjusting the paths, corners, and noise options. So even though I had a basic idea of what the final would look like, I made multiple designs that looked similar to the final idea I chose just to make sure it’s the best it can be.
I was worried about the clarity of the final outcome for my logo when I was designing on Procreate since didn’t know what Illustrator can do. I was very pleased by the design itself since it was very eye-catching with the Kangaroo in the middle of the triangle alongside the accompany of the cyberpunk colors, I got similar ideas while receiving feedback. Even though the final idea is successful in my opinion, I still need more work on mastering both skills and tools on both Illustrator and Procreate. I need to be more precise when using Illustrator to achieve more details and more design ideas drawn out on Procreate or paper.
I had trouble keeping the quality of the design high, the photo below shows the quality. But after smoothing out in procreate afterward and at the end dropping it into illustrator, the quality came out well.
The overall idea is good according to feedback. However in my opinion each design lacks its unique characteristics/elements, this results in me as a designer not trying out enough designs that may be better than the current one. I aimed to make my design colorful and bold so it’s more eye-catching, this is another reason why I stuck a lot to the original and was scared to make major changes which might cause my logo to get off-topic and not represent my client as fully as my original design.
I received feedback on trying out more colors for my design so I can get the best out of what I have. People said maybe even try using not only one of the colorways, but different colorways can also be used in different scenarios. Another comment was maybe adding in some elements of music so it’s more like a logo made for a DJ. This was a focus for me at the beginning too, but after trying out a couple designs, it didn’t really fit with my main logo. First, I tried putting in a pair of headphones, but the structure of the Kangaroo in my logo didn’t fit with a pair of recognizable human headphone, then I tried putting in music notes around the logo, but I thought that it would be unrecognizable when its put on the cloths.