Students participating in the International Baccalaureate Program tend to prioritize academic work over sleep in the struggle over an overwhelming workload. To address this issue, I created a poster to draw attention to the importance of sleep before an exam. My primary audience is IB students who are neglecting sleep to study. Strategies that I employ to achieve my poster include color, symbolism, pathos, and word choice.

I utilize colors to draw the audience into the argument addressed. First, I used purple, the sky’s color during sunrise, to emphasize the importance of sleep at night. Furthermore, yellow in the poster is depicted as sunshine, representing cheerfulness and happiness. Hence, yellow illustrates the successful outcome of sleeping, an outstanding grade. Red, a conspicuous color, helps to draw the audience into the number 7. The bright color leads the audience to consider the symbolism of the sun that surrounds the number.

I symbolized outstanding grades as the sun to appeal to pathos. The sun with the number 7 represents the audiences’ desired grades. The imagery of the sun rising shows that as one sleeps, their desired grade gradually approaches. Through this symbolism, the audience is touched on their hopes of success in their exam. Thus, the poster appeals to pathos.

Finally, I selected the word “rise” in the slogan that shows the sun’s motion to create an optimistic mood. The rising sun illustrates the situation where success in an exam is approaching. Thus, the word “rise” conveys the positive mood that audiences’ hopes are about to be achieved.

Overall, I created a strong emotional connection with the audience to emphasize the importance of sleep, using color, symbolism, and word choice. I hope that students will become aware of the importance of prioritizing sleep on the day before an exam.