“Visionary Security” logo design
Table of contents:
- My padlet
- My initial thoughts and inspirations
- San Diego teams
- My 20 quick designs
- Moving onto a new company
- About Visionary Security
- Visionary security designs
- Peer/Teacher Feedback
- Final Design
2. My Initial thoughts, designs, and ideas:
When first given this task, I wanted to work on a logo for a company or thing that I enjoyed. Therefore, I naturally looked at NBA team logos. Recently, i fell in love with the NBA and thought it would be really cool if I either create or improvise an NBA team logo. I originally planned to improvise the hawks logo since it was my favorite NBA team and the Hawk’s logo looked very plain and bland compared to other teams like the Mavericks or the Nuggets. After trying out some different designs, I realized that the Hawk’s logo while being very simple is actually really good. I also realized that improvising a logo of an existing NBA team would be much easier since I already have a foundation to work with. I wanted to challenge myself and decided to make my own team and its own logos. I searched up the popular cities in the U.S that doesn’t have a NBA team. San Diego caught my attention. It was a good place to start a new NBA team. It had sufficient amount of population meaning the team could have a lot of beginning fans from San Diego. There are a lot of competition with other teams in California like Golden State Warriors, Los Angeles Clippers, and Los Angeles Lakers but California is one of those cities where a lot of foreign people and celebrities live. Foreign people might influence their foreign family and friends to support the team and celebrities have a lot of influence on their fans. Therefore, there is enough room for this team to grow. I then looked for the team’s name.
3. San Diego Teams:
San Diego Beaches:
After settling with a specific city, I looked for the team’s name. I noticed that San Diego was known for their beautiful beaches. Therefore, I decided to think of things that were related to beaches. Some of my ideas were: San Diego Sanders, San Diego Sharks, San Diego Horizons, San Diego Wavers, San Diego Seagulls, San Diego Krakens, and San Diego Sailors.
San Diego Sharks:
One of the first things that came to my mind when thinking about ocean was “finding nemo”. It really inspired me to respect the ocean and its diverse marine life. Anyways, I still remember being scared by the shark scene. Therefore, I decided to think of a team name with a shark. San Diego Sharks. It sounded relevant and catchy so I decided to work on it. However, I noticed one crucial mistake. There was another team with a similar name: San Jose Sharks. Therefore, this idea went to my reserves.
When creating a type design of San Diego Sharks, I went on dafont.com and looked at the horror section. I found this font called “help me” which I thought was perfect for my design since “help me” is what a person would say or feel if they are getting attacked by a vicious shark.
San Diego Sanders:
When I searched up sand, a sand castle was one of the few things that came up. I liked it because it was related to sand and sand castles itself was related to beaches. However, I did not want my team overlap with Bernie Sanders who is a popular politician. I wanted my team to show up first when you search up Sanders. I also felt like a sand castle design would overlap with Sacramento kings and therefore, left this one.
My prototype design:
San Diego Horizons:
I personally didn’t like this one as I believed it might overlap with the Phoenix Suns since both team names were related to the sun. Therefore, I left this one.
San Diego Wavers:
I think design was one one of my favorites. I think the team name and this design really capture what beaches are. There was a problem though. Wavers meant, “shake with a quivering motion and become unsteady or unreliable.” This made the team look like bunch of cowards which was not what I wanted to represent. So I tried to go with just San Diego Waves but that one didn’t sound catchy and it also overlapped with this team. Therefore, I had to leave it.
My Prototype design:
San Diego Seagulls:
This one was inspired from all the bird teams in the NBA: Atlanta Hawks, and New Orleans Pelicans. I realized that the most visible and common animal in the beaches are seagulls and it even had the “s” in the front making it sound catchy. Then, I ran into a problem again. There was already another team with a very similar name: San Diego Gulls. Just like the sanders situation, I didn’t want any overlap and therefore left this one.
San Diego Krakens:
I thought Krakens were mythical and extremely strong which was the right feel that I wanted my team to radiate. Besides, I guess krakens were slightly related beaches. This design was a good inspiration because the color contrast made it really look mythical and strong. It also illustrated distinctive features so that people would know that this is a Kraken and not an octopus.
My prototype designs:
San Diego Sailors:
While looking for more ideas, I saw this image with the title, “best things to do while visiting San Diego”. I thought sailing was perfect for the San Diego beaches because it was common in beaches and San Diego. So I came up with the name San Diego Sailors. I believed San Diego sailors was the best one. It fit all the categories I was looking for.
1. Was it related to beaches? Yes because people sail at beaches.
2. Does it sound catchy? Personally, I think so.
3. Does it start with a “s”? yes
4. Does it overlap with anything else? Nope, not a single team that has the word sail or sailors.
My prototype designs:
4.My 20 Quick Designs:
5. Moving on to a new company:
After experiencing some difficulties with my NBA team logo design, I wanted to look for another company that I could work on. So I spent some days, looking for inspirations. One day, I was on YouTube watching the kill-count series from dead meat which was about a guy going over a horror movie talking about the story and showing the kills in the movies. I really enjoyed this series because it showed the story but also the efforts and all the designs that the producers put into making films. Anyways, I was watching the kill count for purge(2013).
And the main character has a luxurious home and seems to be a rich businessman. James(the YouTuber) then explained that the main character owns a security company that everyone pays for the purge. That’s when an idea sparked in my head. A security company. In real life, crime happen on daily basis. Therefore, I thought a good security company was going to be lucrative business. So I settled down with a security company idea and began looking for more ideas.
I was settled with my company and now I needed to find what my company’s focus was going to be. Was it going to be unbreakable doors? Bulletproof windows? I was still lost. Then again, one day, I was scrolling through Instagram when I saw a similar meme to one above. That instantly gave me a good idea. A 4k security camera that could record in 60 fps. Technically, this would be almost impossible to create right now but it would have been revolutionary if it existed. So I settled with my company’s vision. A 4k 60 fps security camera that can also record slow mo and night vision.
6. About Visionary Security:
Client Name: Visionary Security
Background: Visionary security is a security company that mainly sells their home security products such as door cams, door locks, cameras, and sensors. They are a brand new company and their headquarters are located in Silicon valley, California. They are most famous for their innovative cameras that can record videos in high quality and frames and has the ability to even record in the dark. Their cameras also adjust to its surrounding so when the environment is a bit darker, their camera lenses will expand and when the environment gets brighter, their camera lenses will shrink. Their cameras work like our eyes and is why the company is called visionary security. The company believes their security camera provides clear footage like our vision but also consider themselves visionaries since they always look to advance in the future.
Audience: Their audience is mainly focused on the people that live in California. California has the third highest robbery rate out of all the U.S states which means living in California without proper security could result in robberies. And since California is home to a lot of big companies like Wells Fargo and celebrities who need good security. a security company will easily thrive in a place where the market for security is booming. Visionary security intends to replace famous security companies like ADT or RING and to do that, they have brought down the prices so even the poor people could afford their services.
Keyword: The three keywords that represent this company are eyes, vision, and security.
7. Visionary Security designs:
This is the original first design
This is the design that is inspired by the product that visionary security sells which is a security camera. I still wanted the the idea of using the red ball to represent the camera so I used it for my app interface
This is inspired by the ADT logo. The ADT logo is an octagon. This logo is a pentagon.
I don’t remember what inspired me. I think it was just a random idea.
8. Teacher&Peer feedback:
- Keywords feedback: Eyes: “Works great. It exactly reminds me of an eye.” Vision: “Same as well” Security: “It has a sturdy feel which works great to represent security” My opinion: I agree with him.
- Logo feedback : “It works great because you use simple shapes to create a logo that clearly represents your company My opinion: Yes, I intentionally kept our logo very simple because again, our company’s goal or concept is very simple. “We are a security company and we protect your security.” I did not any color either since I wanted my company to be just simple.
- Feels similar to security but also feels something like medical. Suggestion: Make the eyes look more abstract since the keywords are very vague. My opinion: I don’t really agree with the “make the eye look more abstract” part. I feel like our logo should be very clear since I want to give an impression that our company’s goal is very clear.
This was the initial logo that I shown to Mr.Griffin.
He noticed that my “visionary security” looked a bit off and realized that it wasn’t aligned. So he clicked some buttons and tried to align them. However, it kept looking a bit off. So he suggested me to first delete the bottom line “we envision your future and security” and then put security at the bottom. So I tried to do that. The problem was, I couldn’t really understand how to adjust the type font so the security wouldn’t be flipped. I went to Youtube and watched this video. I didn’t really follow his steps but I did get a general solution out of his video.
I decided to make a new artistic text frame, type security at the top, and space the word “security” until it reached the bottom. Then, I pressed reverse which reversed the word.
So my new logo was now made. However, the problem was, I think what made my previous design unique was that it didn’t fit that generic logo in a circle. Therefore, I decided to use two types of logos for different purposes.
This logo was going to be used for smaller uses like paper bags, and business cards.
This logo was going to be used for bigger purposed like trucks, and t-shirts.
This was my app logo.
This was my app interface