Fringe Festival Logo

Client Name: ISB Fringe Festival

Background: This year will be ISB’s 2nd Fringe Festival. Last year was a big success, but the first iteration of the logo was slightly rushed, so it’s time for a proper effort.

Audience: ISB community – students, teachers, & families

Context: T-shirts, posters, web pages. Possibility of other contexts such as stickers, lanyards, etc

Key Words: Creative, community, fun

Last year fringe:

inspiration pictures:person playing stringed instrument

people standing on stage with lights turned on during nighttime

dancing woman on concrete pavement

Brainstorming ideas and application:


Create (and embed in your blog) a Padlet that clearly shows a range of:
Examples of effective solutions to similar design projects
Examples of divergent inspiration (e.g., dance, fashion, nature, art, food, sport, architecture, furniture, etc.)

CI1: Apply feedback to iterate and refine your design/DP2: Develop selected ideas into design concepts, applying feedback and/or self-reflection to clearly justify your decisions:

feedback from Rachel:


  • Does it reflect & express one/some of the keywords from the design brief?

I think round one expresses the idea of fun really well because it has a unique design that isn’t seen for other school logos. It may appeal to younger generations, also because there is a very developed style and theme throughout this one as well as your other design.

  • Does it adhere to the rules of effective logo design? (simplicity, geometry, scaleability, recognizability, etc.)

The curves may blend when sized down; if you edit the idea to match a yin and yang theme, it’ll tie into the Chinese culture and background isb is in, and it’ll make the middle curve more simple and easier to distinguish

  • Is it technically good (vectors, typography, alignment)?

I think the curves were very well constructed, but you should consider how the typography fits in and how easy it’ll be to read depending on the effect you want it to have

  • How do your peers/teachers respond when they see the logo? What questions/suggestions do they have?

Again, I think it’ll appeal to younger generations (ES and possibly MS????) because of the flowy and fun nature in both designs, which also ties in with a lot of graphics and designs you’ll see on social media. The yin and yang idea is a really cool concept that could work, and possibly consider using filled in shapes (not necessarily color, but it is an option)

Show evidence of gathering and responding to peer and teacher feedback
Clearly show the process of refining your chosen design concept

After and before are below

After receiving this feedback, I made adjustments to the logo by finishing turning it into a yin and yang sign to represent the Chinese cultural part of ISB in the fringe festival.

Describe and show the process of selecting your strongest ideas
Use Affinity to develop each concept into vector graphics

To select my strongest ideas, I went through all my rough sketches and saw the ones that looked the most prominent and matched the overall theme and characteristics of the Fringe Festival. Then I changed the selected designs into iPad sketches because of how many curves and lines of text were present in my designs. I then traced them and turned them into vectors. From there, I adjusted what I needed to and added colors and text!

CI2: Demonstrate growth in technical and design skills:

Use the formative logo task (Panda Books) as an example of your knowledge before and after learning about logo design
Show screenshots of the technical development of your logo concept – which tools did you use, and what was the effect?

I played around and traced a lot with the pen tool; I also filled in a lot of colors and used curves to get the text to be bent. I used pictures that I had drawn and pictures from the internet to help guide me.

CI3: Create a high-quality design that effectively responds to the stated problem:

Develop a successful logo design
Show your logo in its intended context by presenting the design on a range of suitable carriers (e.g., t-shirt, business card, tote bag, etc.)

RS1: Document the design process, share your product & learning with others:

Describe how your final logo design is an effective response to the design brief:
What creative decisions did you take and why?

The most predominant decision I made was to change my logo from a flowy line in the middle to yin and yang. This was actually a crucial decision because now my logo has a deeper meaning and value. I also think the decision of the black and white mask took a while to think about. I kept switching the colors around and finally ended up how they are now.
Which design elements and principles have you emphasized, and how does this make your logo effective?
What did you do well in this project?

I think I have emphasized shape and contrast. The color contrasts a lot in my design. You can change around the colors, but because it is a sign of yin and yang or opposites, you need to have two colors with a lot of contrast. My design is also primarily made out of shapes, including the outside circle, masks, shapes within the masks, music notes, etc. Overall I think all of these parts added up created a design that is appealing to look at and has good visual value.
What would you improve/do differently next time, and why?

I think next time I will SAVE MY WORK AFTER EVERYTHING. I found a lot of my vectors got deleted and just disappeared, causing unnecessary extra time to go back and redo parts.


Made with Padlet

Which examples are most important? Which examples influenced your design choices, and why?
The examples that are most important are the retro hippy ones. That is because the final song that I chose is a 70ds song, therefore the muted colors and lots of swirls and drawings were important. I also took the ones that had majority neutral colors with one bold color as my main sources of inspiration. I like the diversity in the color pallets and wanted that in my design regardless of the song.


  • Which songs did you consider and what led to your selection?

I was considering a halloween song and could not chose what do do. Then I realized we will be doing this project past Halloween, and switched to the 70ds song instead. For the reason of me just really not wanting to work with halloween material after it ended.

  • Show all of your rough ideas – thumbnail sketches and mind-maps

There is a group pdf link under here which shows my rough ideas and practices -“planning and designs”

planning and designs

  • Show your top 3 detailed drafts (colour, A4) (with any notes required to describe the concept)

I roughly drew out and outlined how certain styles would work.


  • Document the feedback process (show notes, sketches)


  • What was the feedback, what did you change in response to the feedback?

Teacher/helpful feedback:

At the very beginning of the project I got feedback on my paper size from Mr. Griffin, as we went on I also got feedback on how to change the colors scale, etc. These pieces of feedback actually helped me learn a lot of functions in Procreate. Such as, copy and pasting layers to new documents, and resizing images to fit the paper.

Peer feedback:

The picture shown below is my original piece I got feedback on. I think that since I was still in the middle of the process of creating my design, it was very nice to have some input on what to do as I moved forwards with my project. Since I also had to size up my original document, I got feedback such as “clean up the lines”. This type of feedback helped me make my project to the best of my abilities. Refer to “feedback-gd” for more information.

Growth in technical and design skills:

I learned how to use type terminology when analyzing fonts.

Embed a PNG of your finished poster

Include a link to download the full-sized PDF

Type_And_Lyrics 1


  • Using design terminology, how does your poster successfully communicate the style of the song?
  • How did you manipulate the typography to communicate?
  • Which design elements and principles are emphasized in your work and how does this help the communication and/or style of your poster?

I think that the cap height and kerning are a big part in the success of my design. Overall the affect of close together text appeals big and bold, like the song “You’re so vain”, which is basically a song that feels loud and bold. I think the alignment of the letters all having around the same cap height makes my piece look more structured and harmonious. The act of aligning the x height of the letters adds to the aesthetic in my opinion. I also traced different texts to get a feel for what certain fonts I liked and wanted to use. I used a variety of elements and principals. The ones that dominate my poster are color, contrast, and texture. The contrast of the warm colors onto the muted turquoise background makes the warm colors pop out. I think the muted pastels I chose mixed with brown look very hippy and rustic. In addition, the swirls add the wispy dreamy affect of “clouds in coffee”. Overall I feel that this as a success and turned out very nicely.

S H A P E- design principal


  • What is the role of elements & principles in graphic design?

I think elements and principals represent parts that make up a piece of design. They are actually in every piece of design you see you just may not be noticing them. For example, shape, is shown in basically any piece of design you see.

  • What is this design task all about?

In this task we were asked to create a custom graphic that represented our element/principal. We had different constraints such as not changing the template, text, or arrangement of anything except for the actual design.

  • Why did you design your illustration this way? (show evidence of your sketching, development, peer feedback & refinement)

I designed it as a heart because hearts are usually associated with a feeling of warmth and love. I also like how aesthetically appealing this visual of shape is. It shows that shape doesn’t have to be represented by a 2d square.


These are smaller versions of possible brainstorming ideas:

Final design IDEAS

Out of all six, I chose my two favorites to actually create. This decision was also found by a very helpful feedback session where you can see my notes on in black on the document. My parter really helped me cross out ideas from another persons perspective.

At this point I had chose out of my final two designs. This is when my design was not complete, it was sketchy and unrounded. As well as being uncentered.

I revised it to smooth the heart out and I tried to center it as much as possible.

This is my final poster!

I have never used Affinity, so that was definitely a challenge I had to face. I had to figure out how to use Affinity, in addition to creating my composition. Some things were very frustrating, but I fell into a rhythm after I got the hang of things. I am very happy with the overall outcome, I think that the overall composition flows together very nicely.

Poster PDF