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Sports Team Logo

Client Name: St Louis Slashers

Background Information: St. Louis has decided to create a new basketball team following the St. Louis Cardinals, and has decided to name it the Slashers, therefore deciding the team color similar to the name, players who can rip through the defense and a fast offensive based team color.

Target Audience: New, Young NBA fans who have not yet decided what team they will root for and has a modern artistic taste, and that have preferences on offensive-oriented basketball.

Keywords: Simple, Fast, Direct

Logo Concepts/Inspiration Padlet

Design Concepts, Mockups, Drafts

3 Example Graphics


The 3 initial logos I designed were in my eyes, reasonably efficient in meeting the criteria I had set beforehand. However,  I received feedback that 1. Some of my designs were not clear when shrunk or manipulated in another way as seen in the middle of the 3 templates above. Another was that some of my logos did not obviously show what the use was, meaning they did not apparently look like basketball logos to unknowing audiences. I incorporated my feedback by firstly simplifying the logo and making it contrast sharply to make it easily recognizable and secondly putting in a form of a basketball to make the concept more obvious, as well as employing a shield template instead of a regular circle to. Then I removed the color from the background, taking notes from the logo of the Brooklyn Nets, which also incorporates the shield design and demonstrates a simple white and black logo. This also helped in emphasizing the slash marks and letters in the center of the logo, which is the primary design concept and trademark of the team.

Final Logo Refinement and Result

Lyrics and Type Poster

For my padlet, I chose dark and rough pieces, which was the concept of my first song. However, I thought that a more upbeat song would be easier to capture the feeling and create a piece that reflects it well. I also thought that vivid coloring and emphasis would be simple to convey effectively.

The song I chose was “Good Day” by DNCE. I chose this song because its lyrics had the same type of positive emotions as the rhythm itself. I also thought it had qualities that would be easy to convey without thinking up something overly complicated.  I also considered “Gangsta’s Paradise” by Coolio. It completely contrasts the song I ultimately chose. I thought of choosing this song because I had seen a music video that inspired me a lot; it had many styles that I thought were not too focused on the “dark” part of the song.

Since I did not have a specific design technique I wanted to employ due to only using simple elements to my advantage, I tried to create different types of fonts and judge which might be the most fitting for the song. I tried to mainly use shapes, curves, and angles in making a style that would be useable, although the font I ultimately chose was downloaded.

Since I was not really a planner or slow worker, I almost whipped up my first and second designs, which were finalized with virtually no significant changes, so my detailed drafts are also my final drafts as well.

The feedback I got was initially positive, complimenting me on my use of fonts and the utilization of colors. I did get a suggestion to add more to the background, but I decided that the simplicity would help emphasize the contrast between the text and the background more.

The thing I focused on most when creating my poster was how well the song’s feeling and lyric was conveyed to the audience. I used bright colors and a dark background to emphasize the text itself and tried to make my piece similar to graffiti, an art form that utilizes typography very well. The leaning of the text and the variation of size was used to capture the upbeat and skipping, popping feeling that the lyrics had when sung. To summarize, I focused on 4 components, font, hierarchy, contrast, and color, to create a piece that clearly reflected the song’s feeling.



Lyrics & Type

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