Client name: La Cantina

Background: La Cantina is a startup food truck business located in Melbourne, Australia. Currently operating from a vintage van, they serve a range of fresh, contemporary Mexican food at public locations or private events.

Audience: La Cantina is targeting a health and flavor-conscious audience in and around the city of Melbourne. They are able to cater to various functions, as well as public events such as festivals. La Cantina sees its food as affordable, fresh, flavourful, and healthy. La Cantina’s audience and people who live in Melbourne are typically interested in:

  • Outdoor lifestyle
  • Multiculturalism (many different nationalities live in Melbourne)
  • Healthy living (eg exercise, sport, fresh food)
  • Fresh food
  • Sustainability (eg low waste, low CO2, sustainably sourced food)

Context: La Cantina require a logo for caravan signage, aprons, and a printed menu

Keywords: Fresh, Mexican, sustainable