Liam

"I have no special talent. I am only passionately curious" - Albert Einstein

Category: Uncategorized

La Cantina Reflection

I put a lot of restrictions on myself for this project, and I really struggled with it. I wanted to design a logo that didn’t use stereotypical Mexican images such as cacti or sombreros, so instead I used bright colors and a tile design that reflects a design aesthetic that might be used in a Mexican home. This evokes feelings of safety and security that will make the customer more likely to explore the brand further.

 

 

Made with Padlet

My mom helped me a lot with the design and colors, and my dad gave me feedback to refine the design. Just as a note, I will be referring to the words in my design in italics, so whenever you see a word in italics, it is one of the words in the logo.

 

My mom actually had the initial idea for this design, we had watched Encanto and talked about using a tile pattern in this logo. We started by really quickly laying out the words, and making a tile. The tile is actually from one of the decorative fonts in Affinity and we found it as we were looking through for the cursive for the first word. The tile is arranged almost be a beginning to the cantina, and the tail of the a leads into the c of the cantina.

I moved the la to the right a bit, because it felt too separate from the cantina. I also moved the tile up, because I wanted to center it horizontally with the cantina.

I shifted the la again so that it lined up with the top right line of the tile, and I added color to this iteration. The deep blue provides a base for the other colors, and the bright reds, yellows, and greens add a playful and inviting feel to the logo.

I changed the font of the cantina because the font I was using before was plain and didn’t add to the aesthetic that I was going for.

For the final design I adjusted the elements one more time, moving the la further to the left, and the tile down and to the right. I also included a black and white version so that it can be used when a color version isn’t available.

 

This project was very difficult, and I really struggled with it. I really wasn’t coming up with any ideas, and nothing I did helped. I didn’t do a very good job on it, and I’m not proud of it, but it is finished.

La Cantina Logo

Client name: La Cantina

Background: La Cantina is a startup food truck business located in Melbourne, Australia. Currently operating from a vintage van, they serve a range of fresh, contemporary Mexican food at public locations or private events.

Audience: La Cantina is targeting a health and flavor-conscious audience in and around the city of Melbourne. They are able to cater to various functions, as well as public events such as festivals. La Cantina sees its food as affordable, fresh, flavourful, and healthy. La Cantina’s audience and people who live in Melbourne are typically interested in:

  • Outdoor lifestyle
  • Multiculturalism (many different nationalities live in Melbourne)
  • Healthy living (eg exercise, sport, fresh food)
  • Fresh food
  • Sustainability (eg low waste, low CO2, sustainably sourced food)

Context: La Cantina require a logo for caravan signage, aprons, and a printed menu

Keywords: Fresh, Mexican, sustainable

 

Hierarchy Poster

Hierarchy for print

I came into this project feeling really good about my persona poster, but this was on a shorter time schedule so I wasn’t sure how well I would do.

We started out by really quickly sketching out visual representations of all eight of the design principles, then our teacher Mr. Griffin assigned us each a specific principle to create a poster on.

 

We each created five different ideas for the poster, then held a peer review session where we talked through our designs with another person and picked the two designs that best communicated the principle that we were assigned.

I ended up choosing these two as the two that I would continue to work on. For the first one, I tried to use a pyramid shape to guide the eye downwards, and I also tried to do that with the rainbow gradient. For the second one, I just tried to emphasize a white dot as much as possible.

I ended up flipping the pyramid so that it would point downwards, changing the bottom rectangle to a grey color to deviate from the rainbow gradient, and shortening the height of each layer as you go down, again to lead your eyes to the grey rectangle.

 

I had a lot of fun in this project, and I learned a lot. I practiced creating with limitations, and designing something for a purpose. I learned how to create a clipping mask, and how to use design elements and principles to emphasize a certain element. I am also looking forward to the next project that we have, and then beyond.

 

Persona Poster Final

Persona_Poster_Final (A3 PDF)

Made with Padlet

I started this project very apprehensive about it. I had never done any sort of graphic design before, so I didn’t really know what to expect. I signed up for this class because it was my only open elective slot. For the first few classes, I was really intimidated because most of the other people there were amazing artists. I am not, so I was very surprised when I ended up having a lot of fun with this assignment. Here is the process I went through to get to my final design.

Portrait Image

I took this picture at the beginning of class, when we started on our portraits. I really just needed a picture so that I could start, so I didn’t really care how good of a picture it was. I was planning to take another one at home and then start over, but I didn’t because I liked how the portrait ended up turning out.

I finished the self-portrait by the end of class,  and I was really happy with how it looked. I only chose this style because I was feeling rushed and I wanted to finish quickly. I used the pen tool to make straight lines outlining the major skin tones of my face, then used the color picker to fill in the outlines. I was going to remove the outlines entirely and just leave the shapes, but I felt like the outlines added some boundaries that made the portrait seem more solid.

        

I wanted the poster to be eye-catching, so I messed around with bright colors and shapes before deciding that the bright colors were drawing too much attention and there wasn’t room to add any text.

I completely changed directions, from a lot of color to just a little bit. I wanted to experiment with contrast, so I sectioned off the poster so that each idea had its own clearly defined space. I wanted to make the headers the only color outside the portrait, to draw attention to them.

I decided that the headers would contrast better if they were black and white, and I started added in the text in each section. I also thought that I wanted lots of contrast, so I changed the size and weight of the text. I also added lorem ipsum text into the interests square so that all three squares would be distinct (I used Zombie Ipsum to generate the text). The lips-colored text inside of goals was a mistake that I liked, so I left it to add more contrast with the rest of the poster.

I realized that I didn’t have my name anywhere on the poster, so I added it in the portrait section for two reasons. The first reason was to mirror the white goals text in the bottom right. The second reason is because my name is a part of my identity just like my face, so the two go well together. I also rotated my portrait to mirror skills, and so that interests, skills, goals, and my name were all facing different directions. I also blurred out the text to make it less distracting.

Over the course of this project, I learned about how to find inspiration and use it to generate ideas, the process of design, and how to use design elements to effectively communicate a certain concept. I practiced using Affinity Designer, making multiple drafts of an idea, and using contrast to separate different elements form each other. I look forward to doing this again, and learning more about graphic design.

 

SWOT Analysis

Strengths:

  1. I have read a lot of books, which gives me a good foundation concerning literature.
  2. I am going to finish my homework on time.

 

Weaknesses:

  1. I get distracted easily, so I might not finish homework on time.

 

Opportunities:

  1. This class is a chance to interact with pieces of literature that I otherwise would not have been exposed to.

 

Threats:

  1. I have a lot of after school activities.

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