Author: ryan.quon (page 1 of 4)

Logo Design

Made with Padlet

 

Client: 一点点 Boba tea company

Context: 一点点 is a popular Chinese boba tea company recognized for its convenience, modest prices, and exceptional customer control over their drink, including free additional add-ons.

For this project, I proposed to produce a logo design for 一点点 that better illustrates the company and its strengths. The initial logo of 一点点 has no association to Boba tea, representing only the company name. Furthermore, although the number “1” symbol is recognizable, the other figures are not, and they’re unattractive. As a result, this makes interpretation by new customers an issue, and I intend to solve this problem by making it more attractive, more recognizable, and more coherent, in addition to still keeping in touch with the original logo style.

    Original Logo Design

Feedback and Iterations

Before the designing process began, I asked Lucas to critique 5 of my initial ideas before the holiday would begin, I came to the conclusion of using logos 1 and 5. I chose 1 because the design, although obscure at far distances, was very different compared to the other designs. I also chose 5 because it fits well with my criteria: it’s coherent, attractive, and to some degree, recognizable.

Logos 2, 3 and 4 were not selected because they didn’t comply with my criteria. Logos 2 and 4 although recognizable, weren’t coherent, and 3, although attractive, was not recognizable. Although the original logo had the older, traditional version of writing the 一点点 figures, I will not continue it, because this version of Chinese is no longer widely prevalent, and would not appeal to most customers. I substituted it with the modern counterpart as you can see displayed below.

Logo thumbnail sketches (30 Ideas)’

First 5 designs (Before holiday)

Last 20 designs (During holiday)

Ideation Matrix

 

 

The individual logo illustrates a Slab-serif figure “1”, and the remaining figures are Sans-serif. Although the initial logo only uses letterforms, I think objects will greatly enhance the coherence and attractiveness.  Because the main colours used in the original logo are shades of green, wellbeing and sophistication are a reasonable choice. I selected primary and natural colours because those were the ones presented in the initial logo, and I plan to continue its trend.

First Logo Design

The first logo design was based upon a hand sign for “a little bit”, which is recognized across the world, no matter what culture or language. However, there is no association with bubble tea, but I ignored this for the time being because my later logo designs would address this.

I produced the first design following the thumbnail sketches. Although not recognizable from long distances, it was simple and coherent. However, Lucas suggested including what I had marked for keywords in my ideation matrix: wellness and sophistication. In addition, he suggested that I also add the brand name.

 

Following the feedback, I added two black and green slashes above the hand. Now the logo was more recognizable, although, this wasn’t attractive, so I included greater sophistication into my logo design.

This final design seemed to downgrade from my initial design. The colours, although a triad, was not effective. I decided to revert back to my original design because this was far too sophisticated. I also changed the 1 to “一” because the presentation is more direct, which is debatable whether it’s better or worse.

Mockups, Logo design 1

Second Logo Design

The second logo design incorporates a boba tea drink and the company brand. I included the hand so that from a visual perspective, the audience would naturally be drawn towards the drink. The circle functions in much the same way, focusing the attention of the customer upon the drink before the company brand. Initially, I decided that this logo design will not include any iterations, because it seemed that most of my required criteria have been satisfied. However, that opinion would later change.

The final product didn’t feel completely satisfactory, the hand and drink bottle didn’t appear organic. . However, the design was coherent, recognizable, and attractive to some extent. Although I wanted to make iterations, I didn’t want a repeat of the last attempt, so I didn’t. Overall, this logo was mostly a success, and I’m happy with its results.

Mockups, Logo design 2

Third Logo Design

Throughout the design process, I selected a number of criteria that I hoped to achieve in the final design, and narrowed it down to a few points: The design should appear organic, attractive, and coherent. The illustration should be recognizable and comprehensible regardless of the customer’s language or culture. Finally, the logo should be simple and reflect the strengths of the company. I already had a design in mind which would be the final: number 10. Although this design is extremely sophisticated, it follows the criteria listed above. I originally chose number 9, but this design seemed much more fitting.

 

 

 

 

Typography Poster

Made with Padlet

The song lyrics I decided to illustrate were from “Say Can You Hear?” by Oncle Jazz.

I chose to display a marionette doll splayed across an empty stage on two ropes because the song is about grief and scapegoating, and having hope in difficult situations. The typography poster had gained inspiration from the “Peace on earth” poster, “Paper cutout affect” poster and the “Who needs the economy” poster. Ropes would have been intertwined between the words, similar to how laves are incorporated into the design of the font in “Peace on earth”. The “Paper cutout effect” poster had white text contrast against an intense and vivid backdrop, drawing more attention towards it. This affected the fact that my text is white against black, although the empty stage is not as radiant as the other poster. The text on my poster is not yet completed, although the intended purpose was for some text to be toppling downwards, similar to how it is displayed in the “Who needs the economy” poster.

The initial sketch had intended the marionette puppet to be hazy on the edges, and dripping black ink. After some feedback from Lucas, I opted for more solid and rigid details, and (although not yet incorporated) delicate lines.

I associated scapegoating with marionette puppets (cannot retaliate, powerless), and thus chose to illustrate one. The blank empty stage is to represents nobody to turn towards, which in the song, seemed to demonstrate that.

Using Design Terminology:

I decided to use serif because it felt confined and restricted, like how the song tells the listener. I used even distancing between the letters and the borders of the poster (X and Y cap heights and length). I also decided to wrap the text around the puppet because then the effect looks less organized, and deliberately made it more out of place. I decided to make the background black so the overall hierarchy would be more obvious, and so the first thing the audience notices is the central piece.

Element Poster

PDF version found here: https://blogs.isb.bj.edu.cn/24ryanq/files/2021/10/Form-Poster-Final-2.png

(Just drag the picture from the page to your desktop)

The role of elements and principles in graphic design is to organize and categorize types of art, and also be presented as a foundation for any piece of work. This design task is to create an educational poster on an element or principle of graphic design, that displays and describes the element or principle clearly.

The first idea was to seamlessly blend colours, although during revisions, my partner  commented on the fact that it wasn’t the correct representation of form.  The other was to make squares within squares, although it seemed too simple. However, during the revision phase, the squares were actually the most approved of, and almost became the final piece, although the design was not complex enough, and thus was phased out.

The second idea was an abstract drawing of Phineas from Phineas and Ferb, which was then elongated. However, it didn’t illustrate depth in a way that was attractive. During the revision phase, this piece was phased out.

The third idea was the final idea. I received inspiration from igneous rock formations, which I thought represented the element of form well (constantly repeating chains of octagonal prisms (3D octagons) that potruded from the floor. ) During the revision phase, my partner said to make it less disorganized and chaotic, and rather neat protrusions from an angle, rather than from the center, which would look more attractive.

The fourth idea was to illustrate a hamburger with only potruding squares, although time ran out before it was finally completed, and was rushed into submission. This was phased out during the revision phase.

First idea Phineas and Form (Second Idea) Third Idea (Final presentation) Fourth Idea (Incomplete)

CER Menagerie

In the short story “Paper Menagerie” by Ken Liu, the origami animals represent his mother’s love and his mother’s story. The main origami figure “Laohu” was the first to be brought to life, and thus, represents his mother’s mother, giving birth to his mother. The second piece of evidence that represents her

Paper Thesis

In Ken Liu’s short story “Paper Menagerie”, Jack’s understanding of his identity changes from embracing his Chinese culture, to abandoning his traditions to adopt western ideals. The author demonstrates this change through the use of symbolism, characterization, and conflict.

 

On the Sidewalk Bleeding Thesis

On the Sidewalk Bleeding by Evan Hunter

The main character in Evan Hunter’s short story entitled “On the Sidewalk Bleeding” Initially believes that being a royal is a privilege, but later understands it’s an indignant curse. His changing understanding is revealed through the use of symbolism, setting, and internal thought.

Evidence 1.

“That’s for you royal” the voice had said. “That’s for you, Royal!” Even in his pain, there had been some sort of pride in knowing he was a Royal. Now there was no pride at all. With the rain beginning to chill him, with the blood pouring steadily between his fingers, he knew only a sort of dizziness. He could only think: I want to be Andy. ”

Evidence 2

“He watched the world passing at him at the other end of the alley. The world didn’t know he was Andy. The world didn’t know he was alive. He wanted to say, “Hey, I’m alive!” Hey, look at me! I’m alive! Don’t you know I’m alive? Don’t you know I exist?”

Evidence 3

“The alley looked very long now. He could see people passing at the other end of it, and he wondered who those people were, and he wonered if he would ever get to know them, wondered who it was of the Guardians who had stabbed him, who had plunged the knife into his body.”

Persona Poster

White Outline

PDF Version of Persona Poster

Ryan Quon

Design, to me, is the production or enhancement of a product that improves aspects of daily life.  My goals in design are to improve my skills in building and designing objects/products, and familiarizing myself with new tools. I have interests in architectural, interior, and product design.  My skills in design include using Fusion 360 and Adobe Illustrator.

I used a style that I wanted to resemble Elena Rossato’s style, which displays vibrant, and occasionally, psychedelic colours. Her work generally uses two primary colours: Blue and red, which I wanted to replicate.

The design started with a white outline, that traced all differences in light and visible bones. They also placed borders on the face, which I would use to plan out the process. On the first day, I completed the outline and tested some brushes.  I experimented with colour palettes and different pens and brushes and came to the conclusion of using green, blue, and yellow as this poster’s primary skin and background colours. The hair would remain black. The second day, I completed the eye, cheek, and part of the upper lip. On the final day, I finished the nose, ears, chin and mouth. I used the pen “Studio Pen” for the whole process because I thought its sleek and flowing-like lines were what was best for the person poster.

I think this style reflects me because I love oil paintings. I also find music, stories, and art with deeper meanings another thing that I enjoy, something with open interpretation, and I think this style of art  Initially, I wanted to use skin colours for my persona poster, although I thought that would remove the aesthetic I wanted to achieve. As a result, I chose blue, which according to plan, would later be complemented with yellow and green.

I think the success of my persona poster was substandard. I didn’t complete the persona poster on time, and half of the face wasn’t finalized. If I were to redo the project, I would spend less time planning and more time working. I probably should’ve chose a less detail-demanding style to draw with. I left most of the face incomplete, and some areas that needed minor adjusting. (The nose for example) If I used a larger pen size and less variety in colour, the process would have been much faster. However, if it were concluded, the poster would certainly represent me as an individual.

 

3rd Day

Leather Design Challenge

Leather Design Challenge

During the summer, my gum experienced a few problems. Because the gum sat under the sun for so long, the texture became soft and too tenuous. Some even melted or split apart. In addition, the case got ripped and malformed the gum pieces. My product provides a good solution, by insulating the gum packet, and protecting it from heat. It also protects it from getting ripped by keys or cards. During this assignment, I had learned how to sow using a sewing machine, something I previously had no experience in, although it turned out much harder than I had anticipated. If I could start from the beginning again, I would add the buttons and pins first, before I sew. I also should have understood how the buttons ad pins worked before trying them completely blind. I think the sowing was the part I struggled with most because the amount of pressure placed on the foot press must be stable at all times. I also found it challenging, because I couldn’t keep up with the pace of the machine at some points, which resulted in large mounds of string. However, that didn’t stop it from being a decent product. The entire holder is a single piece, not including the strap. That minimized scraps, glue, or additional sowing. Lastly, I’m proud of this product, because this was the first time I had tried using a sewing machine on leather, and what came out was not a total failure. And considering the design limitations, I’d say this product is pretty good!

Sniffinator 2000

In this product design unit, we were required to design a prototype of a tool capable of identifying smells. The design is labeled Design 3 on my design paper. My product, the Smellificator 2000, took inspiration from the Portal gun from Portal, a Sous Vide cooker, and Nitrous Oxide Canisters. The machine functions as a drone, as well as a gun. The bottom grip was designed to easily wrap around the user’s hand, as shown in image 1, for easy handling, and drone release. In addition, four propellers on all four sides and one rocket propel and control the drone, the propellers able to pivot on an axis. The first layer sucks in the smell and holds it within the fourth layer, and identifies it on the third layer. The data is then brought to the computer, the cylindrical object suspended on the first layer. The computer features an on-off button on the bottom, and a touch-pad screen on top, that displays all data and controls the entire machine. The battery is located in the middle of the machine, where the propellers are placed. To reach it, unscrew the bottom, and the battery is exposed. The gun can be used on the spot, to identify the smell. However, that won’t reveal its location. That’s what the drone is designed to do: track and locate the smell’s origin. The drone is deployed by throwing it into the air, rocket side down. There are 9 layers in total, 1-2 for sniffing, 3 to identify, 4 for smell storage, 5 for battery and propellers, 6-9 for the rocket.

Fight for Posterity

This is the Diary of Rodrigo Morales, a 21-year-old college student, living in a wealthy family supported by their large sugarcane business. His home country Havana has experienced a chain of unsettling revolutions, although a new one is occurring, descending the nation in entropy. As a result, he must decide how to protect the nation’s serene beauty, before it’s all enveloped by chaos.

During this revolution, several things changed and continued. Two examples of continuity include 1. The government was again re-established with a military coup by rebels, similar to past military cups conducted by other leaders. 2. Sugar still accounts for most economic income of Cuba. Two examples of change include 1. Literacy and healthcare provided for all Cubans 2. The nationalization of agricultural production.

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