Solving problems through effective design requires a process. At ISB we have developed our own design process based on educational and industry approaches to design:

Design Thinking

Design thinking is a way of solving problems iteratively. It consists of various techniques and strategies that help us interpret problems, empathise with “the user” (who the problem affects), and identify potentially innovative and creative solutions that may not have been apparent with our initial level of understanding. Design thinking is useful for tackling poorly defined problems by framing them in human-centred ways. Brainstorming allows us to generate multiple ideas and prototyping helps test potential solutions.

There are 5 essential phases in design thinking, underpinning our design process:

  • Empathise – with your users
  • Define – your user’s needs, the problem, your insights
  • Ideate – by challenging assumptions and creating ideas for innovative solutions
  • Prototype – to start making solutions
  • Test – solutions

It is important to note that design thinking and the design process are not necessarily sequential steps. The phases or techniques are not hierarchical, do not have to follow a specific order and can occur in parallel or be repeated iteratively.